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ALTOONA, well named the "Mountain City," is situated at the base of the Alleghany Mountains, near headwaters of the Juniata River in the upper end of Logan Valley, in Blair County, nearly twelve hundred feet above the level of the sea, and about thirty miles southwest of the geographical center of the State of Pennsylvania.

The city has a very romantic location. It is surrounded on all sides by some of the finest mountain scenery on the American continent. Within a radius of a few miles are Bell's Gap, Sinking Spring Valley, "with its subterranean streams and immense caverns," the Roaring Springs, Allegrippus, the famous Horse Shoe Bend, and Cresson Springs beyond.

The location of Altoona was determined by the typography of the ground in the survey of the route of the Pennsylvania Railroad, the plan being to extend the low grade that prevailed along the Juniata Valley as far as possible up the mountain and thus concentrate the heavy grade into a short distance to be overcome by extra propelling power. The civil engineers developed Altoona when they marked the spot where the low grade terminated. Eastward the heaviest grade does not exceed twenty-one feet per mile; westward it is increased to ninety-five feet per mile.

The lowest ground in the city is 1,120 feet above sea level, and the hills rise 100 to 150 feet higher, making the site and surroundings picturesque to the extreme, and furnishing innumerable points of observation, from which nearly the entire
city may be taken in at one view; yet in few places are the ascents so abrupt as to interfere with the laying out and
grading of the streets and avenues.

The name of the city is derived from the beautiful, liquid and expressive Cherokee word "Allatoona," meaning "high lands
of great worth."

The City of Altoona is in a large measure a creation of the Pennsylvania Railroad, and in the year 1849, when the railroad yards, shop sites and residence lots were laid out, it was "part farm and part wilderness." The erection of the shops was begun in 1850. In 1854 the railroad was opened through to Pittsburgh. The city has long since outgrown its original plans, has filled up the valley and climbed the hills on either side and expanded in all directions. The city lines as now established embrace a territory about three miles long and two miles wide. Altoona was incorporated as a city in 1868, and while the city is one of the youngest in the state, it stands second to none in material prosperity and today with a permanent population of sixty-five thousand, including the suburbs, her wideawake business men are aspiring to put the city in the one hundred thousand class by the time the next government census is taken. This, of course, is very conservative. Many of her citizens, after closely analyzing the situation, and knowing better the real advantages of the city, predict greater and grander possibilities for the future and firmly believe their dreams will come true. The concentrated efforts of her citizens are all that is necessary to bring about the desired results. After all, it is not large numbers of people, the business men most desire, but rather good paying, creative industries, which furnish employment to intelligent, educated and skilled men; for the greatness of a city depends more upon the character and intelligence of her citizenship than in the number of its population. Altoona is certainly blessed and fortunate in this regard so far. A large portion of the male labor of the city is employed in the shops or as trainmen by the Pennsylvania Railroad Co., the total number thus employed in the shops, offices and the road approximating fifteen thousand. Aside from the interests of the railroad company there are a limited number of industries which are yearly becoming more diversified, and employing a greater number of people. All nationalities are represented in this great body of working men. There are about five thousand Italians in the city, and large numbers of Germans, and Irish. Both of the latter named assimilate so rapidly that they soon lose their identity as foreigners. The so-called "foreigners" of the city are usually intelligent, largely due to the nature of their employment. Great numbers of them are skilled artisans in iron, steel and wood working. This is especially true of the Germans. Iron, steel and woodworking have become a second nature to them, and they have educated themselves in their respective lines until no better skilled mechanics are to be found in the world than those in the Pennsylvania Railroad Company's shops in Altoona and vicinity. Many who have been educated in the great industrial schools found abroad are here employed. No mechanical intricacies are too deep for their minds and hands. Mental worth and skill here find a market at an excellent and advancing salary. These influences have all combined to mould a special characteristic out of the foreign and American population in the form of an unusually intelligent working class. Fully fifty percent of the working classes of the city own homes. The employers of labor encourage the purchasing of homes and urge the workingman to locate permanently in the city. There are a number of building associations operating in Altoona, and representing millions of dollars of the savings of her people. The practice of buying real estate has become a permanent factor, and its merits are proven by a large number of satisfied home earners, citizens whose property in the city interests them in all its permanent institutions, and causes them to reflect upon the real purposes of the law and government. The home life of Altoona is therefore healthful and happy under these conditions.

The Altoona Shops of the Pennsylvania System embrace five general departments as follows: Altoona Machine Shops, Altoona Car Shops, Juniata Shops, East Altoona Engine House and South Altoona Founderies.

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They cover a yard area of 242 acres and embrace a floor area of 48 acres.

Altoona Machine Shops comprise all that body of buildings extending from below Twelfth Street to Sixteenth Street. Here are located buildings having an aggregate frontage of more than three miles, all constructed of stone or brick, and occupied by the best machinery  for locomotive building and repairing that modern ingenuity can devise. The Altoona Machine Shops include thirty-six departments, the total floor area being nearly 16 acres giving employment to over 4,000 men.

At the Altoona Car Shops in the southern section of the city, is located the yard enclosing the immense round house (largest in the world) and the construction and car shops. They cover an area of 65 acres, while the floor area of the buildings is 16 acres, divided into thirty departments, giving employment to nearly 4,000 men.  Here are manufactured and repaired passenger, mail, parlor and sleeping cars. Like the Altoona machine shops, it is a giant plant, one of the largest of its kind in the world, but even by this statement their magnitude cannot be comprehended. It is necessary to see them running to realize their extent and capabilities.

The Juniata Locomotive Shops are located a short distance from the eastern boundary of the city. Their total area is 6 1/2 acres and the number of men employed about 1,600. These men are employed solely in the production of steam and electric engines. There are two immense blacksmith shops in which are employed over 1,000 men.

The East Altoona Round House is one of the largest structures of its kind in the world, and is said to have cost one million dollars. It is 395 feet in diameter.  There is a turn table 75 feet in diameter, and the total area of all the shops of this department is 4 1/2 acres, while the yards cover 34 acres, an average of 300 locomotives are handled per day, and 750 men employed.

The South Altoona Foundries, including shops and cover a tract of 84 acres, the floor area of the buildings being 7 1/2 acres. Here are manufactured all wheels used in the various departments of the locomotive and car shops, the operations giving employment to 950 men. The shipping facilities of Altoona are therefore unexcelled, and the city has sixty passenger trains daily.

Industrially, Altoona is in the heart of the great western Pennsylvania bituminous coal fields, and near extensive deposits of iron ore, clay and lime stone, thereby offering every advantage for manufacturing.

The city has a magnificent network of street car lines reaching out in all directions. Interurban lines extend to Hollidaysburg, the county seat, 6 miles; to Tyrone, 10 miles and to Eldorado, 3 miles. Other lines are projected to connect with Johnstown, 45 miles west over the Alleghany Mountains, and with Bedford, 40 miles south.

The city has several fine parks, including Lakemont, which covers 113 acres of which 13 acres are covered by the lake.

Altoona is well provided with banking institutions, modern and up-to-date hotels, daily papers, efficient fire police departments, and in every feature the city is modern and progressive.

Altoona is pre-eminently a city of schools and churches. It is doubtful if there is another city anywhere in the country of equal size having so many beautiful church edifices, in which the work of Christianity is so well sustained as in Altoona. During the past ten years more than a score of magnificent church structures have been erected and the people have displayed a most liberal spirit in their support.

As regards fraternal orders the city has almost every organization of this kind and some of them occupy fine and handsome buildings of their own.

The Mechanics' Library of Altoona is one of superior excellence, its shelves containing volumes of incomparable value not to be found anywhere else.

The city has over 25 miles of finely paved streets, and a sewer system capable of meeting the requirements of 100,000 inhabitants.

Altoona is supplied with water from several mountain streams which empty into the gathering and starting reservoirs at Kittanning Point, a picturesque spot six miles west of the city, within the circle of the famous horse-shoe bend of the Pennsylvania Railroad, under the very shadow of the Alleghanies' crest. The drainage area is wood covered mountain sides, owned largely by the city, and the water is entirely free from impurities. It is brought to Altoona by gravity.

While from the elevation it might be inferred that the climate would be severe, the facts are otherwise; the mountains break the force of the north and west winds and the winters are not more rigorous than on the lower levels in the same latiture elsewhere, and the usually prevailing weather of spring and fall is marvelously delightful.

From the top of Gospel Hill, a glorious view for miles in all directions may be had. "The city spreads out over the valley
and up the sloping sides of the hills, with the railroad and its great shops and immense buildings spread along the center.
Far away to the southward, in the background is the dark-green ridge known as Brush Mountain, with the notch in it
called the Kettle, through which can be seen the grayer, the more distant, mountains behind. To the northward can be
seen the distant slope of the Alleghany Mountains, rising higher than any of the others, as they spread out, a series of flat-topped mountains, far away to the southwest, with the sun setting in the clouds behind. Such is Altoona, and the distant bells and whistles and the long lines of smoke far down in the valley, tell the story of the railroad of four tracks that has brought this busy city out of the wilderness."

H. L. WILSON-Papering and Painting, 903 Eighth Avenue. It is with pleasure that we make favorable mention of this well-known man for he holds a position of the very highest in the papering and painting trades in the City of Altoona. He has been established in the business for some twenty-one years, having occupied his present location since 1896, and enjoys a large patronage. He now has employed some fifteen men in the various departments. He deals in the most exclusive designs of wall paper, carries a full line of the best paints on the market, and is prepared to execute all contracts promptly and to entire satisfaction. He has executed a number of notable contracts and specializes in church work. Estimates cheerfully furnished. Mr. Wilson may be said to execute any character of decorations with rare ability. It is well that you see him before closing your contract.

ROTHERT COMPANY-Complete House Furnishers, Twelfth Avenue and Twelfth Street. Among the large houses of Altoona that of the Rothert Company stands unquestionably in the front in its line in character and extent. The premises are fitted up in an elegant manner and the building occupied is a modern five-story structure seventy by one hundred and twenty feet in dimensions, and it may be said that the very extensive business which is transacted necessitates the constant services of fifty-two people in the various departments. There seems to be no limit to the business, it keeps growing and increasing all the time. Many of the finest homes in this community have been completely furnished by this company. The stock is handsome and elegant in all departments and whatever may be the very latest thing in home furnishings the same can be found in the great stock carried at this great house. The house of Rothert Company is a house of merit and is a distinct credit to Altoona, and each and every citizen of this community is proud of its existence. Mr. W. W. Babcock is the manager and he is most ably directing its affairs. He has been identified with the house for a period of some thirteen years.

CHESTER B. CRAWFORD-Tinner and Sheet Metal Worker. Among the successful and prominent contractors engaged in this special department of trade is Mr. Chester B. Crawford. This gentleman has had a long experience in work of this character and he has a fine knowledge of its every detail. He is located at 1332 Twelfth Avenue and is prepared to furnish estimates on any kind of contract in his line. He is a dealer in furnaces, steel ceilings, rubber roofing, tin and galvanized shingles. The most reliable men are employed and any contract given to Mr. Crawford will be executed in full accord to plans and specifications. Mr. Crawford is favorably known to the trade and has a standing of the best.

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CAUM'S-Altoona's Only First-Class Cafe, at new location 1112 Twelfth Avenue, Manufacturers of Ice Cream, Ices, Sherbets, etc., at 502 to 510 Ninth Street. This business has been established for many years and the name Caum has become a household word, the concern is by far the largest engaged in this special industry in Central Pennsylvania. Many people are constantly employed and a number of wagons and automobiles are busy delivering orders. The branch store on Twelfth Avenue was established in May, 1910, and it may be said the success has been so pronounced and so entirely satisfactory to the management that it was necessary to seek larger quarters, and it was deemed advisable to put up their own building which is now in course of erection after or about November 1st the firm will be in its new, handsome and elegant quarters. The service, of course, will be greatly improved and the new bill of fare which has just been published contains everything that the market affords, and in addition to ice creams and fancy drinks of all kinds, delightful sandwiches, etc., one will be able to get steaks, chops, oysters, fish, salads and everything usually found in a strictly first-class and up-to-date restaurant. Mr. E. A. Catim and his son, Mr. E. A. Caum, Jr., look after the factory end of the business while the son, Mr. W. B. Caum, has full charge of the branch house. The fact that the patronage is so rapidly increasing is sufficient evidence that he is pleasing and satisfying the trade, and from now on after theatre is over and at all other times it is to be the proper thing to go to Caums for refreshments and everything that is good to eat and drink.

PHIL W. POET-Feed Mill, Coal Wharf & Tipple, Lumber, Coal, Grain, Hay, Straw, Baled Shavings and Wood. 1719 and 1731 Union Avenue. This is one of the largest concerns of its kind in Altoona, and one of the most important in every way, and contributes much to Altoona as a commercial center. The business has been established for some fifteen years and the transactions are both wholesale and retail. The facilities of the concern are most perfect and complete throughout and the very best class of products are handled in all lines. Orders receive prompt and careful attention and a number of wagons are used in the delivery service. The proprietor, Mr. Phil W. Poet, is a young man, highly popular in business and social circles and is one of the leading business men of Altoona.

J. B. FORSHT-This gentleman is a wholesale and retail dealer in flour, feed, grain, hay and straw. He is agent for the National Milling Company, manufacturers of the famous Sunlight Flour. He also makes a specialty of poultry supplies, and handles a number of brands of spring and winter wheat flour. Mr. Forsht is located at 1211 Eighth Street and has both telephone connections. He has been established in the business for the past five years and has built up a large and growing business, both wholesale and retail and in car lots. In the conduct of this business Mr. Forsht is ably assisted by his wife, and both Mr. and Mrs. Forsht are favorably known and have a high standing in the community.

T. D. HUGHES-General Merchandise, 622 Sixth Avenue. This is perhaps the oldest established enterprise in this part of the city, since it has been established for the past thirty-three years, and has become a land mark and long been known as a leading and prominent headquarters for high-class groceries, produce, dry goods, notions, etc. While the store is old established the business is conducted according to present day ideas, together with old-time fair and square methods. In the conduct of the enterprise Mr. Hughes is ably assisted by his son, Mr. T. D. Hughes, Jr. He has grown up in the business and has a fine knowledge of how an enterprise of this kind should be conducted. Both father and son are widely known throughout the city and are gentlemen of most excellent standing in business and social circles. Many of their customers have been dealing with them for years. They want your trade and do all they possibly can to please and satisfy the most exacting.

JOHN F. FOGLE-Cigars and Tobaccos, and Smokers' Sundries. This place is located at 811 Twelfth Street, and Mr. John F. Fogle is the proprietor and manager of the enterprise. Mr. Fogle is a native of this city and is well known and popular. He established the above business about five years ago and has succeeded in making it one of the select and most desirable enterprises of this character in the city. He handles a fine line of high-grade cigars and tobaccos, and smokers' sundries in general.

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JOHN HOFFMAN-Good Things to Eat. 330 Sixth Avenue. This is certainly one of the busiest, most progressive and up-to-date stores in the City of Altoona. When our reporter called on Mr. Hoffman he found him very busy waiting on several travelling men and several customers at the same time, and there were eight clerks also very busy waiting upon the regular patrons who were buying their daily supplies. Upon further investigation our reporter found that this was a constant occurrence and that the store presents a very busy scene at all times-every day in the year-every hour in the day. Several wagons are required in making deliveries. The store is attractive in appearance and the stock carried is very full and complete, comprising everything in groceries, and produce, teas and coffees, canned and bottled goods, and table delicacies of every variety. Mr. Hoffman conducts the business according to progressive ideas and he keeps fully abreast of the times. While he is very busy he still finds time to be polite and courteous to visitors and others who may chance to call upon him.

ANDERSON PAPER AND TWINE COMPANY-Wholesale Dealers in Bags, Paper, Twine, etc. Roofing and Building Paper a specialty, Office and Warehouse Eleventh Avenue and Eleventh Street. This large and important wholesale house has been established for the past seven years. The premises occupied comprise a large five-story building, fifty by fifty feet in dimensions. The territory covered comprises all of Central Pennsylvania, and a number of travelling men represent the house on the road. This house is regarded as one of the commercial successes of the city, and it is doing much to increase the importance of Altoona as a wholesale center. The company is incorporated and Mr. C. F. Anderson is the president,  treasurer and general manager of the business. He is one of the influential men of affairs of Altoona, and is a gentleman of fine standing in business and social circles. He reports that the business of his house is steadily increasing.

ALTOONA ELECTRICAL ENGINEERING AND SUPPLY COMPANY -Electrical Contractors, Dealers in Electrical Supplies, Gas Fixtures, Electroliers, and Combination Fixtures, 1114 Twelfth Street. This is a highly valuable and important enterprise and it may be said that a large share of the general electrical work that has been done throughout this community during the past twenty years or almost from the very time that electricity became of commercial value, has been executed by the above concern. We learn that the company has established a fine record and given perfect satisfaction to the general public. The business has constantly grown from the very beginning, and today the house is classed among the largest in its line in the State. Many skilled electricians are constantly employed. All contracts are executed under able supervision. Mr. F. T. Kleffman is the proprietor and owner of the business. He is an electrician of experience and keeps fully abreast of the times, and it may be said that he is thoroughly familiar with "everything electrical," new and old. Estimates cheerfully furnished.

H. E. SWIGART-This gentleman is a dealer in General Merchandise, Groceries, Produce, Fruits, Teas and Coffees, Canned and Bottled Goods, Table Delicacies, and everything good to eat. He has been established in the business for the past twelve years, and is classed with the leading general merchants of the city. He is located at 832 Seventh Avenue and has both 'phones. Several wagons make prompt deliveries to all parts of the city. Mr. Swigart has made this city his home for the past twenty-five years and is favorably known to the trade. His store is nicely appointed and the stock is nicely arranged and kept in a perfectly fresh and sanitary condition. Mr. Swigart solicits your patronage and guarantees satisfaction.

F. PROSS-Merchant Tailor, 520 Fourth Street. This gentleman has been established in business here for four years but he has had many years of practical experience and is one of the most highly gifted cutters and fitters and expert tailors in the City of Altoona. He carries a beautiful line of suitings, including all the latest weaves and patterns and is prepared to give perfect satisfaction to the trade. He enjoys a fine patronage and has customers in every section of the city. Mr. Pross conducts a fine and up-to-date tailor shop which is perfectly sanitary in every particular and he makes a specialty of highclass, moderate-priced tailoring. There is genuine satisfaction and pleasure in dealing with him and his many customers speak of him in the highest terms of praise.

J. L. SBARSKY-Cigars, Tobacco and Pool. This place is known as the open front, and it has a prominent location at Corner of Eleventh Street and Green Avenue. Mr. Sbarsky has owned the business since last spring and has a large transient and local patronage. Mr. Sbarsky deals in the very choicest of high-grade cigars and tobacco and all kinds of smokers' sundries. This is a good place to make your headquarters for good smokes. Mr. Smarsky is a well-known citizen of Altoona, having made this city his home for the past twenty-four years, and is a native of McKeesport, Pa.

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TWELFTH AVENUE	TWELFTH STREET	ELEVENTH AVENUE
(MISHLER THEATRE IN FOREGROUND)	(LOGAN' PARK ON LEFT)	(WHOLESALE DISTRICT)
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H. C. PRUTZMAN & COMPANY-Jobbers' and Manufacturers' Agents. This great house is located at No. 817 and 819 Green Avenue and the business has been established so long, for a period of some thirty years, that we cannot hope to add anything to its already high standing and character. It may be said that under the present firm name it has existed for the past year and a half, and the firm includes in its membership Messrs. H. C. Prutzman and Charles E. Maloy. These men have a thorough knowledge of the industry, are keeping up the old-time reputation of the enterprise for honorable dealings and reliable methods and they put forth their very best efforts to please and satisfy their numerous customers, which include many of the leading retailers for many miles in all directions from Altoona. The building occupied is one of the largest in the city and an immense stock is carried, including carpets, oil cloth, wood and willow ware, enameled ware, tin ware, general house furnishing goods, and holiday toys a specialty. There seems no limit to the business, and the management reports that the trade keeps constantly increasing all the time.

JULIAN MILLARD-Architect, Room 18, Hutchinson Building, Corner of Twelfth Avenue and Twelfth Street. This gentleman occupies nicely fitted up offices. He has been established in Altoona for the past four and a half years, and has been very successful. Today he has a great deal of work scattered throughout the state and some of his contracts are of notable importance. Mr. Millard has had some twenty years of practical experience as an architect and was educated at
the University of Michigan and Massachusetts Institute of Technology. For a period of some ten years he was the assistant professor of architecture at the University of Pennsylvania, and before locating in Altoona followed the profession in the
far west for some five years. He is an architect and superintendent of high standing, his genius, ability and originality have been responsible for many of the fine and attractive buildings throughout the country. There is nothing known to architecture, ancient or modern, that is not an open book to him. He will be glad to consult with any one contemplating
the erection of any sort of building.

G. B. LEVER & COMPANY-This firm deals extensively in groceries, provisions, flour, feed, etc. Country produce a specialty. The store is located at 709 Sixteenth Street and the very best service is provided, as well as the prompt delivery of orders. The store is connected with both 'phones and whether you order by 'phone or call in person the same careful attention will be given to it. This business has been established for about eight years and is on a solid and substantial basis steadily increasing all the time. There is full satisfaction in dealing with this firm. Only the most reliable help is employed and every courtesy and attention is extended to the trade. Mr. Lever has a fine knowledge of the business, is very careful as a buyer and deals in the very best of pure food supplies and table delicacies of all kinds.

ALTOONA BUSINESS COLLEGE -W. F. Isenberg, Principal, 1410 Eleventh Avenue---In this strenuous age of
hurry and bustle, of activity and short methods, the practical and modern business man has no time to teach his employ-
ees bookkeeping, typewriting, or shorthand, or any of the other methods of modern business; but employs those who
have already prepared themselves to fill positions of trust and skill. He naturally turns to the business college for those
fitted by close application under able and special instructors, to carry on his work. The wise young man will take hints
from this, and instead of wasting precious and valuable time seeking employment he is in no manner prepared satis-
factorily to pursue, will seek the business college, learn live and useful methods of the commercial world, and then turn to the busy world for employment, confident in his ability to perform the duties that may be imposed upon him. The Altoona Business College offers to the young men and women every chance to become proficient in business and clerical methods. The college has been established for some eighteen years and is under the able guidance of Prof. W. F. Isenberg, who has spent thirty years of his life in educational work. He has become known from one end of the continent to the other as a successful educator, and his college has steadily increased in prestige as one of the best among the many prominent business colleges in the United States. Its graduates are in demand as soon as their course of study is completed, and it
may be said that graduates from this college are to be found in the service of some of the leading railroads, manufacturing establishments, banking institutions, wholesale houses and other institutions throughout the country both east and west. In conclusion we may state that the great success achieved by the Altoona Business College is to be found in the perfection of its system of instruction, including the widest range of topics incidental to commercial life, and due to the interest manifested by its esteemed principal, Prof. W. F. Isenberg. The limits of this sketch do not permit us going into further details, but we may say that young men and women who desire to make their mark in the world should by all means write to the Altoona Business College for a catalogue and further details.

JOSEPH C. SOYSTER-Fancy Groceries, Teas, Coffees, etc. 911 Chestnut Avenue. This store has been established for the past two years under the ownership and management of Mr. Joseph C. Soyster, who is perhaps as well known as any other groceryman in Altoona, as he has spent some twenty-two years of his life associated with the grocery business. He carries a large and extensive stock of everything usually handled by strictly first-class grocery houses and makes a specialty of fancy groceries; high-class table delicacies, and fresh roasted coffee daily. Mr. Soyster has both 'phones and all orders over 'phone will be filled as carefully as if you called in person. Deliveries are promptly made to any part of the city. Mr. Soyster is well known in the community, highly esteemed in business and social circles and is thoroughly responsible in his dealings.

BLAIR COUNTY TRUST COMPANY-Among the financial institutions of Altoona it may be said that none is more strongly intrenched in the confidence of the people than the Blair County Trust Company, and we learn that the policy of
the management has been "To establish and retain a reputation for integrity, stability, safety and courtesy, to deal gently
with all, no matter what the extent of your business." The bank has been established for the past eight years, and the deposits and resources have steadily increased. The business covers the whole field of trust and prosperous banking,
and the depositors include many of the leading citizens, firms and organizations of the community. The officers are men of prominent standing and are men who have achieved success. They are J. W. Swartz, President; J. A. Schwab, First Vice-President; A. R. Wolf, Second Vice-President, and John D. Meyer, Treasurer. They closely guard the interests of the institution. The bank is located at the Corner of Eleventh Avenue and Fourteenth Street.

ALTOONA CORSET SHOP-Miss Anna Rupp, Proprietress. 1116 Twelfth Street. With no intention of detracting from other dealers, it is nevertheless a fact that the largest business operated in this line in the City of Altoona, exclusive or otherwise, is done at the Altoona Corset Shop, of which Miss Anna Rupp is the proprietress. Miss Rupp has devoted a number of years to this special art and she is well qualified by experience and ability to conduct a modern first-class and strictly up-to-date shop of this character. She has been established as above for the past four years and has the exclusive patronage of many of the leading and best dressed ladies of Altoona and vicinity. She carries the largest stock of corsets in Central Pennsylvania and her line includes many of the most famous makes, which of course, is generally well known, and therefore it is useless for us to go into further details regarding this shop. Miss Rupp is fully abreast of the times in the conduct of her business and she is certainly worthy of the great success she has achieved.

W. F. SELLERS & COMPANY-Jewelers and Manufacturing Opticians, 1408 Eleventh Avenue. This is one of the largest and most beautiful jewelry stores of Altoona. Art, beauty and style are represented in the dazzling splendor of its magnificent stock, and the store is in every way truly metropolitan. It may be said that this store in the City of Altoona is entitled to the "Blue ribbon" as a leader. The store is filled to overflowing with handsome and glittering wares, diamonds, high-grade watches and fine jewelry. This house has been established for the past fifteen years and it may be said that the business has prospered, flourished and grown, and the name of Sellers is the very synonym of honor, fair dealing and
worth. They have one of the most complete and perfectly appointed optical departments in the State of Pennsylvania
and have their own plant for the grinding of lenses. So you get at this store just exactly what is suitable for your eyes.
The members of the firm are Mr. S. M. Sellers and W. F. Sellers, both of whom are progressive and public spirited business men, and who are helping to push Altoona to the front among the greatest cities in the world.

ALDINE HOTEL-The Commercial Man's Home, American Plan, L. C. Keller, Proprietor. It may be said that the
Aldine Hotel is an establishment that will rank with any in the country for its modern and handsome appointments and the excellence of its entire service. This hotel occupies a most commanding position in the business center of the city, convenient to theatres, post office, the leading wholesale and retail houses, and is in itself one of the points of interest in Altoona. The office, parlors, and bar are located on the first floor and are fitted up in the most modern style of art, giving restful comfort and convenience to guests. The bar is a model of luxurious beauty and is stocked with the richest and
rarest old wines, whiskies, cordials, ales, beer and cigars. The dining room is also one of the most attractive features
of the hotel, the service is up to the very minute. Mr. Keller has spent thousands of dollars in the equipinent of the Aldine and has succeeded in making it one of the most handsome hotels in the State of Pennsylvania. Mr. Keller is one of the
most progressive and ideal business men of Altoona, and highly popular with the local, as well as the travelling public.

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G. B. HAMILTON-Merchant Tailor, 912 Green Avenue. This is quite an old and well established business, the proprietor, Mr. G. B. Hamilton is a native of Altoona, and therefore favorably known. It may be said that he has had some twenty-eight years of practical experience, and no tailor in the city is more thoroughly competent or reliable than he. Mr. Hamilton has been established in business for himself for some sixteen years, and is well qualified in the art of cutting and fitting. All the work is executed in the city and he has in his employ a number of the most highly skilled tailors in Altoona. This is a good shop at which to go for first-class tailoring, and you will find that the prices are altogether very reasonable considering the high class of work.

DAVE WINELAND-Pool, Cigars and Tobacco. 1613 Eleventh Avenue. This is a well established enterprise and the business is increasing daily. The proprietor, Mr Dave Wineland, is a young man and exceedingly well known throughout
the community. He is quite popular among the younger set of business men and has many friends and regular patrons. He conducts his business in a successful manner and carries in stock an excellent line of the leading brands of cigars and tobaccos, and smokers' sundries in general. He has Bell 'Phone 650-B.

W. H. GOODFELLOW'S SONS-Jobbers and Retailers of Hardware, Paints, etc. This leading and famous enterprise
is located at 1309 Eleventh Avenue, in the very heart of the business district of Altoona. The house is one of the most attractive in the city, it includes an up-to-date four-story building and the stock carried is enormous, comprising everything in the line of hardware, tools, cutlery, contractors' and builders' hardware, plate and window glass, paints, etc., etc. A
store is also operated in Hollidaysburg, Pa., at No. 63 Allegheny Street, and here is also carried quite an extensive stock. The business has been established since 1880, was founded by Mr. W. H. Goodfellow, and the business has been operated under the present firm name for five years past the membership of which includes Messrs. W. H. Goodfellow
and two sons, F. H. Goodfellow and W. T. Goodfellow. They give their closest personal attention to the management of the business which keeps constantly growing and expanding all the time.

J. C. BARR-Mr. Barr is located at 1633 and 1635 Eleventh Avenue, and has been engaged in business in the City of Altoona for the past twenty-two years, and for fourteen years of this time he has been at the same location as above. His store is one of the most attractive in the city and is strictly up to date and fully stocked with an unsurpassed line of high-grade staple and fancy groceries, fresh country produce and green truck, and table delicacies in great variety. The stock is nicely arranged and this store in every way presents a very inviting appearance. It is under able management and the proprietor is very polite and accommodating to his patrons as well as the general public, and is extremely liberal in his dealings. Many of his patrons have been dealing with him for years. Mr. Barr solicits the continuation of your patronage which he has always greatly appreciated.

BRANT HOUSE-John Schenk, Proprietor, American Plan. This famous house has been one of the leading hotels of Altoona for many years, and the business has been owned by Mr. John Schenk since 1883. Mr. Schenk is conducting
the business with usual success and never fails to please and satisfy guests. The hotel is a very attractive structure, with
elevator service, modern appointments throughout, handsome office and writing rooms, attractive parlors, rooms all nicely furnished, and one of the best dining rooms in the city. An expert and experienced chef is in charge of the kitchen and the foods are all delightfully prepared and served. The very best class of the travelling public stop at the Brant House when in Altoona. The rates are very reasonable and the service and accommodations are as good as can be found at any hotel in this city. The place is attractive, home like and comfortable and within half a block of the passenger station. Mr. Schenk is one of the prominent men of affairs of Altoona and is deeply interested in all movements for the upbuilding of the community.

H. W. McCARTNEY-This gentleman is a wholesale and retail dealer in fine stationery, wall paper and blank books, and gives special attention to paper hanging and paintings, pictures framed and unframed. The enterprise is located at 1111 Eleventh Avenue and is one which reflects credit upon the community. The business has been established for some twenty years, and, is perhaps the largest of its kind in this section. Mr. McCartney is a progressive and enterprising and energetic business man, very successful in his dealings, and one who enjoys the full confidence and esteem of the people. His stock comprises the best class of goods in all lines and genuine satisfaction goes with every sale at this store. Mr. McCartney manifests deep interest in the general welfare of Altoona and takes an active interest for the upbuilding of the community.

C. A. DUKE-Livery, 814 Green Avenue. This gentleman may now be regarded as the pioneer and oldest established liveryman of Altoona. He has been in the business for thirty-one years continuously, and no man in the city is more widely known. The premises comprise a large modern two story building affording accommodations for a large number of horses. Carriages, buggies, and up-to-date vehicles of all kinds are at the disposal of the public for all occasions such as funerals, balls, entertainments, weddings, theatre parties, etc. Mr. Duke employs careful drivers who are punctual in meeting engagements, and this livery is in every way one of the best in this section of the state.

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THE CHESTNUT AVENUE SMOKERY-Mr. Joseph J. Riley is the proprietor of this place. He has been operating
the business since August 1st 1911, and is meeting with fine success. It is located at 808 Chestnut Avenue. Has Bell
'Phone 486-B2. This is one of the very best places in the city to go for a good smoke of the old fashioned sort and Mr. Riley handles all the most famous brands of smokes on the market. The general stock comprises cigars, tobaccos,
sundries, soft drinks, ice cream and candy and pool in connection. You should by all means spend at least one evening a week at this place. Mr. Riley is a pleasant young man and will make your stay a pleasure. He also has recently opened a pipe repair shop, where he is able to handle all kinds of repair work.

ABRAHAM BECK-Practical and Scientific Horse Shoer. Mr. Beck is proprietor of what is known as the White Hall Shop, which is located at 1610 Union Avenue, and with one exception he is the oldest established horse shoer in the City of Altoona. He established the business some twenty-seven years ago, and enjoys a reputation of the very highest. He is a highly skilled horse shoer, is the maker of forty-five different kinds of horse shoes adapted to the different diseases of the foot and habits of horses. He has made a thorough study of the anatomy of the horse's foot and conducts the business on
a scientific basis, and all his shoeing in an able, expert and artistic manner.

A. F. SHOMBERG-Pharmacist, Twelfth Avenue and Twelfth Street. This gentleman is one of the most widely known pharmacists in the City of Altoona, as he has been established in the business here for many years. In fact it may be said that he is one of the very oldest established men now engaged in this line, his business has steadily increased from the beginning, and today his store is one of the busiest in the city. The patronage is exceedingly large, is among the best classes, and there is assurance of perfect satisfaction every time you make a purchase at this store. The prescription department is under able management, and very careful attention is given to the compounding of prescriptions as well as the filling of orders of all kinds. This is exclusively a drug store and here we find a general line of drugs and sundries, toilet articles, perfumes, etc., and a full line of amateur and professional photographic supplies.

SPENCE & FINN-Electrical Contractors, Chandeliers and Electrical Supplies, Repairing a Specialty. This firm is
located at 1332 Twelfth Avenue, having Bell Telephone connection 1465. The firm includes in its membership
Messrs. J. E. Spence and J. B. Finn, both of whom are practical electricians and have a thorough knowledge of every
detail of the industry. They have a well established business and are meeting with eminent success. At the present writing they have in their employ some sixteen skilled men in the various departments, while all contracts are executed under
their personal supervision. No contract is too large for them to handle successfully and at the same time they give very careful attention to small orders. The business of the firm is steadily increasing. Estimates cheerfully furnished. They have
a branch store at Hollidaysburg.

FRANK X. ENDRESS-Mr. Endress is a dealer in high-grade fresh and salt meats of all kinds, and he operates two
of the finest and best meat markets in the City of Altoona, which are located at 1115 1/2 Eleventh Avenue and 1604 Eleventh Avenue. They are connected with both telephone systems and the delivery service is prompt. Mr. Endress has been operating the business for the past three years and has built up a patronage among the leading families of the community. His markets are clean, thoroughly sanitary and are in every way conducted in an up-to-date and first-class manner. Mr. Endress is highly respected as a business man and citizen and he is promoting his business according to most reliable and painstaking methods.

L. A. TYLER-This gentleman has his office at 1202 Eleventh Street, where he has been located for the past five years, and doing a most successful business and has quite a large and influential clientage. His specialty is money to loan and mortgages for sale, and he has the most liberal terms to offer, and any one wishing assistance will do well to call on him. He has Bell 'Phone 94-B2, and United 'Phone 207. Mr. Tyler resides in South Altoona. Mr. Tyler is strictly reliable in his dealings, by nature he is pleasant and agreeable and came to this section from the eastern part of the state.

J. J. SHAW-Horse Furnishing Goods, Repairing a Specialty. This business is located at 1714 Union Avenue, and Mr. Shaw has been established for a period of some twenty years. He is perhaps as well known as any other merchant in
the city, and may be said to stand among the very leaders engaged in the harness trade in this city. He carries a select
stock of everything in the line and gives special attention to the manufacture of fine, hand-made harness and repairing.
Mr. Shaw has a thorough knowledge of the business and is prepared to cater to your wants in a most satisfactory
manner.

T. M. GIFT-This gentleman is a dealer in all kinds of high-grade staple and fancy groceries, canned and bottled
goods, table delicacies, and everything in the line of good things to eat. The store is located at 1130 Seventh Avenue, Corner of Twelfth Street. It is well fitted up and no store in the city offers a greater variety of high-grade food supplies. Prompt attention is given to the filling of all orders. A number of polite clerks are employed, and the store has both telephone connections. Mr. Gift invites you to make his store your headquarters, and he knows full well he can guarantee you satisfaction. Mr. Gift is one of the well known grocerymen of the city and has made a good success of the business.

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PHILADELPHIA PHARMACY -It may be said that Altoona seems to excel in the character of its pharmacies and a number of fine and first-class stores in this line are being operated in this city. One of the latest to be established is that known as the Philadelphia Pharmacy which came into existence in March, 1911. The proprietors are both young men, including Mr. R. T. Jones, who has been in Altoona for the past six years, and Mr. E. Raymond Smith, late of New
York State. Both are practical pharmacists and know how to conduct a first-class business of this kind. Their store is
nicely fitted up with a view to usefulness and comfort and the stock carried is full and complete, while the prices are the very lowest that can be found. Messrs, Smith & Jones keep fully abreast of the times and there is no doubt but that they have a very bright future ahead of them.

J. M. WOODCOCK & CO.-Groceries, Produce, Hardware & Novelties. This combination business is located at
1012 Fifteenth Street, near Eleventh Ave., just around the corner in a rickety old building, but, Oh, my! the good things
to eat that can be found there. It is simply one of the best places in Altoona at which to buy high-class table foods, and
the proprietor, Mr. J. M. Woodcock, searches the market very closely to buy the very best things that can be had. He
is reasonable in his prices and is very polite and accommodating to patrons. He has been established in the business here for the past fourteen years and enjoys a good trade. He appreciates the large patronage he receives and solicits the trade
of all in general.

S. H & A. C. TEWELL-Wholesale Produce, 914 1/2 Eleventh Avenue. In reviewing the wholesale interests of Altoona we find the house of S. H. & A. C. Tewell occupying a position in the front ranks of the trade. The business has been established for five years, and has steadily grown from the very beginning. The members of the firm are thoroughly familiar with the business and are operating it according to fair and square methods and handle the very best class of produce and fruits, vegetables, fish, oysters and other sea foods. All prices are according to lowest market quotations and it may be
said that their patrons are numerous and scattered throughout the entire district. Orders are promptly filled and you get satisfaction with every order that you send in to the firm.

HENRY DOERR-Butcher, 507 Fifteenth Street. Mr. Doerr is one of the most widely known butchers in Altoona, and
he has been established in the business for many years. He has ever met with success and many of his regular patrons
today have been dealing with him for years. His market is well fitted up and the slaughter house is clean and perfectly sanitary throughout. Mr. Doerr makes a specialty of the very best and choicest meats that it is possible for him to get,
and there is entire satisfaction in dealing at this market. Mr. Doerr is deeply interested in Altoona and has great faith in the future of the city. He has seen the city grow from a small place to its present great size.

THE STANDARD FURNITURE COMPANY-1405-1407 Eleventh Avenue. The business of this concern was established in 1906 and it may be said that the company took the town by storm, as it were, and began making success
at once, and the trade has kept increasing by leaps and bounds to the very present day. The house has become a permanent fixture and the future prospects are very bright. The active officers include Messrs. W. M. Stump, President, and R. M. Snyder, Secretary-Treasurer. They have a thorough knowledge of the furniture industry and make a specialty
of outfitting homes complete from cellar to garret. They carry an immense variety of fine and medium grade furniture of
all kinds and their facilities are such that they can completely equip the handsome mansion or the humble cottage at prices and terms which are at once pleasing and agreeable. This is a good house through and through from front to back, side to side, top to bottom, and in the center, and the management keeps fully abreast of the times. The proprietors are pleasant men and will take pleasure in forming your acquaintance. You are invited to call at the store and make yourself at home, and the management says you don't have to buy a bill of goods in order to become a friend.

MONARCH MACHINE WORKS-This concern is located at 714-716 Green Avenue. It is well established and the trade of the enterprise is of wide extent. They are manufacturers of the famous "Riggin" Blow Off Valve which is positively the best valve on the market today, and the demand for them is rapidly increasing. The Monarch Machine Works is well equipped throughout and employment is given to a number of skilled machinists, and besides the manufacture of the
"Riggin" Valve special attention is also given to the building and repairing of all kinds of machinery. Mr. A. C. Ergler is
the proprietor of the business, he is a machinist of long practical experience and is promoting the enterprise with success.
It may be said this is one of the important industrial concerns of Altoona and is helping to make Altoona famous as a manufacturing center.

ALTOONA LEATHER STORE-Among the many worthy and reliable mercantile enterprises of the City of Altoona,
it may be said that the one mentioned above has been in existence for about eleven years. It is located at 1509 Eleventh Avenue. The manager is Mr. George Hettler. He is well and favorably known throughout the city. He operates a large wholesale and retail business, handling an extensive line of trunks, bags, suit cases, shoemakers' supplies, tools, cutlery, pocket books and pass cases, etc., etc. The premises are well suited to the business and the stock carried includes the
best class of goods in this line. The house has every facility for conducting the business successfully and offers every inducement to the trade. Fair dealing, promptness and up-to-date methods may be depended upon when you order anything from the Altoona Leather Store.

H. C. TUSSEY-Anthracite and Bituminous Coal and Kindling Wood. Mr. Tussey is regarded as one of the conspicuous and enterprising fuel dealers of Altoona. He has been established in the business for the past twenty-two years and has his office and yard at 1810 Margaret Avenue. He has perfect facilities for operating the business successfully and all coal is kept under cover, protected from the weather. A side railroad track into the yard facilitates the handling and no order is
too large for Mr. Tussey to promptly deliver and he keeps several wagons in the delivery service. The office has both 'phone connections and any order sent in will be highly appreciated. Mr. Tussey is one of the great boosters of Altoona
and thinks the city has a fine future.

WINTERS'-Cigars, Tobacco and Pool Room, 1503 Eleventh Avenue. This is an old established business and is there-
fore one of the best known enterprises of its kind in Altoona. The proprietor is Mr. J. H. Winters, and he does all he can
to conduct the business in a satisfactory and pleasing manner. He has many regular patrons. The place is nicely fitted up
and here is carried a very complete stock of many of the leading brands of cigars and tobaccos, and a general line of smokers' sundries. Mr. Winters is well and favorably known throughout this community and has many friends and regular patrons. He is a great believer in Altoona and thinks the city has a bright future. He invites you to make his place your headquarters.

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CURRY'S PLACE-G. C. Curry, Proprietor, 1127 Twelfth Avenue. While Mr. Curry advertises that it is just "Seven
miles to another place," he really does not mean this, but does mean that it is seven miles to another just such a place as
his, for he is operating one of the cosiest, most attractive and most comfortable pool rooms in the city, and is regarded as the home of baseball news and fans. This place is highly popular among the better class of young men of the community. Here also can be had the very choicest of high-grade cigars, tobaccos and smokers' sundries in general. Mr. Curry established the above place in March, 1911, but he is thoroughly experienced and understands how to conduct a strictly first-class enterprise of this character. This is a good place to spend your leisure time. You will find good company here.

DULL & LOWDER-Grocers, Corner Chestnut Avenue and Eighth Street. This is a newly organized firm and its members are Messrs. D. B. Dull and G. M. Lowder. They have been established since October 2nd, 1911. They are starting out under the most favorable auspices, attracting a large number of customers already and there is no doubt but
that they have a bright future before them. Both are young men and exceedingly well known throughout the city. Mr. Lowder was formerly in the insurance business while Mr. Dull has had about eighteen years of practical experience in the handling of groceries. They deal in all kinds of staple and fancy goods, produce, fruits and vegetables, canned and bottled goods, table delicacies and everything in the line of good things to eat.

SECOND NATIONAL BANK-Among the solid and strong banks of the city is the Second National Bank, which has been founded for a period of some thirty years, and it has from the very first day it opened its doors, been a friend of the city and has been a strong financial assistance to many undertakings and enterprises. The total resources of the bank amount to nearly one million dollars. Its capital stock is $100,000.00, surplus fund $100,000.00, undivided profits $25,000.00. The officers of the bank are Messrs. Frank Hastings, President; W. L. Woodcock, Vice-President; W. H. Allen, Assistant Cashier.

L. W. FLANAGAN-The Coal Man. This gentleman is widely and favorably known throughout Altoona and vicinity. He
is one of the leading fuel dealers of the city, and has been established in the business for some twelve years. His Yard is located at 806 Fourth Street, where he enjoys the very best of railroad facilities and is prepared to give prompt attention
to the filling of all orders. He handles all kinds of bituminous coal, including Bennington, Oak Ridge, Lemon, Pittsburgh Block, Sonman, Gannel, Dougherty or Wopsononock. Mr. Flanagan also represents the Bennington Coal Co., Inc., Miners and Shippers of "D" or Moshannon Seam and White Ash Coal. Mr. Flanagan handles all sizes of anthracite and deals in kindling wood, building stone and crushed limestone. He operates a branch yard at Wopsy Station, successor
to B. V. Plack, 10th Street and 24th Ave., Both 'Phones. All orders are given prompt attention. Mr. Flanagan is a gentleman of most excellent standing and is one of the men of affairs and influence of Altoona. He thinks Altoona is one
of the best cities on earth to call home and he always has a good word for the city.

P. R. ARNOLD-Electrical Contractor, 1004 Chestnut Avenue. Mr. Arnold established his business about five years ago and he has had remarkable success from the very beginning, and today he conducts one of the largest and most successful institutions of its kind in the city, and about a year ago established a branch house at Lewistown, which is in charge of a highly skilled electrician. Mr. Arnold gives employment to an average force of from twenty to twenty-five people and he says that this number will be greatly increased during the coming year. It is self evident that Mr. Arnold is giving full satisfaction to the patrons or his business would not continue to increase as it does. Estimates are cheerfully furnished.
The prices are on a scale of moderation. Mr. Arnold keeps fully up with the times and is prepared to do anything in the
line of electrical work, and carries a full line of supplies, fans and motors, lamps of all kinds, electrical irons and fixtures,
gas supplies, etc. Bell' Phone 474, Residence 'Phone 459-W.

MOUNTAIN CITY MARBLE AND GRANITE WORKS-Vaults, Monuments, Headstones, Coping and Posts, 1206 Seventh Avenue. This has been one of the leading and conspicuous enterprises of its character ever since it was established five years ago. The proprietor of the enterprise is Mr. J. H. Krell, and he has had about twenty-five years of practical experience in this line. His plant is well appointed with the latest apparatus and only the most highly skilled men
are employed in the plant. Mr. Krell carries an unusually fine assortment of highgrade marble and granite monuments, and
is prepared to execute and fill all orders promptly. His perfect facilities are such that he is enabled to offer the best inducements to the trade as well as liberal terms and before closing the contract you should by all means call and meet Mr. Krell and talk the matter over with him, or if you will advise him over Bell Telephone he will be glad to call and see you in person.

NEW YORK TAILORING COMPANY-J. A. Hinds. Proprietor. Tailoring and Men's Attire. Few if any of the various and many branches of commercial activity that contribute to the aggregate of trade in the city are of greater importance
than that of the clothier, tailor and furnisher. A house engaged in this business and one of the most popular and prosperous is that of the New York Tailoring Company of which Mr. J. A. Hinds is proprietor. This gentleman has been established in the business for the past five years in Altoona, and for three years has been at his present location. He maintains a very enviable reputation for handling only firstclass goods and being strictly honorable and reliable in his dealings. His patronage is among many of the best dressed men of the community. His store is centrally located at 1209 Eleventh Street, Opposite the Post Office. Before ordering your next suit it will pay you to examine the offerings of this company before making your selection.

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H. SABATHNE-Tinner, Tin Roofing and Spouting, Hot Air Furnaces, Brass and Copper Work, 708 Eighth Avenue.
This gentleman has now been established in this business for about eight years, but he has perhaps been engaged in this
line of business for a longer period than any other man in the city since he commenced the trade forty-five years ago,
and has followed it continuously down to the present time. He is meeting with fine success in this city, and enjoys a good patronage. His shop is strictly up to date as regards equipment and he executes the most perfect work in his line. Only
the most reliable men are employed and all orders are executed promptly. Estimates cheerfully furnished. He has Bell 'Phone 1512. His esteemed wife ably assists him in the business.

B. H. DeTURK-This gentleman is a dealer in wall paper and gives special attention to paper hanging and house painting. He has been established in the business here for the past twenty-four years, and has been at his present location for eight years, at No. 915 1/2 Seventeenth Street. He is a native of Reading, Pa., but has been living in Altoona for so long that he has fallen in love with this city and is doing all he can for the good of the community. He carries a select line of papers and
in the execution of all contracts employs skilled and competent men, and his prices are always very reasonable.

P. C. DOSCH, Prescription Pharmacy-Corner Eighth Avenue and Seventh Street. This is a well located store, and
the place is liberally patronized. Mr. P. C. Dosch is the proprietor and he is conducting the store with unusual success. Prescriptions, of course, are a specialty, and Mr. Dosch is thoroughly qualified as a pharmacist, being a graduate of the Philadelphia College of Pharmacy, and having some ten years of practical experience. The stock comprises everything in the line of pure drugs and chemicals, perfumes, sundries, cigars, etc. At the soda fountain all the popular drinks of the season are served. Absolute reliability is the watchword. Mr. Dosch is a young man well known to the trade. His
store is in every way one of the most popular and thoroughly reliable drug establishments in the city.

LLOYD S. RHODES-Pharmacist, 622 Fifth Avenue. This is a newly founded enterprise, having been in existence since June, 1910, under the able ownership and management of Mr. Lloyd S. Rhodes. Mr. Rhodes is a young man but well
and favorably known throughout the city in a professional and business way, he having had some fifteen years practical experience as a pharmacist and he is thoroughly qualified and very capable and painstaking in the filling of prescriptions. The store is neatly appointed and the stock comprises everything usually found in a first-class drug store. The prices are reasonable and service prompt.

A. A. JOHNSON-This gentleman is located at 1011 Eighth Avenue; his line consists of tin and slate roofing, all kinds of sheet metal work and hot air furnaces. He has had many years of experience in all branches of the work and understands
it thoroughly. He has been following the business on his own account for a period of some sixteen years, and has exe-
cuted many of the most notable and important contracts in this community. At the present time he has in his employ some fifteen skilled workmen. Mr. Johnson is thoroughly reliable in his business dealings and his reputation in this city in trade circles is of the very highest. Any contract given to him is sure to be executed in strict accordance to plans and specifications. He employs the most highly skilled men and uses the best material. Estimates cheerfully furnished. Mr. Johnson may be said to hold an enviable position in trade circles and he takes an active interest in movements for the upbuilding of Altoona.

ELWAY & CHAMBERLAIN-Plumbing, Gas and Steam Fitting, 835 Eighth Avenue. Both 'Phones. One cannot be
too particular as to the plumbing and sanitary arrangements of the home, and the question of price or cost should not be
the main consideration when on the lookout for a firm to do this feature of the work. The firm of Elway & Chamberlain
has been established for many years and both members of the firm, Messrs. J. E. Elway and J. A. Chamberlain, are practical men and have made a thorough study of every phase of the industry and have quickly adopted all the new ideas that have become practical in this line. They have executed many prominent contracts to which they can point with pride, including the plumbing and heating the Jaffa Temple, Altoona Trust Building, Colonial Hotel, H. P. Wilson's residence and many others too numerous to mention. If you are contemplating the erection of any sort of building it will pay you to meet the members of this firm and have a heart to heart talk with them; they can tell you many things about plumbing and
heating you may not know.

L. B. MACKEY-Contractor and Builder. It is with pleasure that we make mention of this well-known gentleman; he is regarded as one of the leading and most prominent contractors and builders in Altoona, and has executed many important contracts. He is strictly reliable in his dealings and has a reputation of the highest and in the execution of contracts he uses the best material and employs the best workmen. Estimates are cheerfully furnished for anything in the line of building and it will pay you to see him before closing the contract. Mr. Mackey also deals extensively in rough and dressed lumber, sash, doors and blinds, shutters, mouldings, etc. His office is at 1016 Eighth Avenue, and yard at 1009-15 Ninth Avenue. Mr. Mackey is one of the leading boosters of Altoona and is doing all he can to make the city bigger, better and grander.

KANTNER'S DRUG STORE-1230 Eleventh Avenue. This pharmacy is one of the finest in the city and it is in every way conducted in a very superior manner. It is centrally located in the very heart of Altoona, and is neatly furnished, with handsome show cases, wall cabinets, massive soda fountain, modern prescription department, etc., while the stock is arranged to the very best advantage comprising a complete assortment of pure drugs and chemicals and all medicines of standard reputation, toilet articles, perfume, sundries, cigars, etc. Here is the agency for Belle Mead Sweets, Bon Bons and Chocolates. Also at this store can be found a full line of Eastman kodaks, cameras, plates, papers, films and all photo supplies for the professional photographer as well as the amateur. This is an old established and well known store, the business having been established for fifty-four years, formerly at 1308 Eleventh Ave., just half a block from the present location. The proprietor is Mr. Jacob Sitnek, who has owned the business for the past six years. He is a young man, favorably known in business and social circles, and is an accomplished pharmacist.

W. L. LONGENECKER-Dealer in general merchandise and all good things to eat, 801 Eighth Avenue, Both 'Phones. Among the prominent and reliable general merchandise dealers in Altoona, it is with pleasure that we make mention of Mr. W. L. Longenecker, who has been established in the business for the past fourteen years, and because of his honorable and reliable dealings has a most excellent reputation and a trade that is steadily on the increase. His store is one of the largest of its kind in the city and his business is on a solid and substantial basis. Many of his patrons have been dealing
with him for years. He employs polite and reliable clerks and there is genuine satisfaction in dealing at this store. Mr. Longenecker is deeply interested in Altoona, has great faith in the future of the city, and never loses an opportunity to
speak a good word in favor of the community. He is truly one of our most active and progressive merchants.

CANAN-KNOX SUPPLY COMPANY-Successor to John A. Canan & Co.-The oldest established supply house in
the city, having been founded in 1871 by the senior member of the company, Mr. John A. Canan. Mr. S. T. Knox has
been connected with the company as a member for the past fourteen years. They have succeeded in the business until
now their house is the largest builders' supply concern between Philadelphia and Pittsburgh. A vast amount of the supplies used in the various buildings of Altoona have been furnished by this company. They handle any and everything in the line
of builders' supplies, including American and foreign cement, terra cotta goods, etc., etc. Their warehouse and yard are located at 1712-1720 Margaret Avenue and have a branch yard at Juniata, at 1004 and 1008 Fourth Avenue. No order
is too large for this company to handle quickly while they give the same careful attention to small orders as well.

ST. JAMES HOTEL-This hotel is located at 925 and 927 Seventeenth Street. It presents a very attractive appearance,
is a three story building, and nicely furnished throughout. The rooms are comfortable, homelike and attractive, and the
office is restful and comfortable. This is in every way a homelike place, and Mr. A. A. McNelis likes to make each guest feel comfortable, and he is accorded the same courtesy and attention as if at home. Mr. McNelis has been established in the business for the past five years and he has become well acquainted with the trade and thoroughly understands the requirements of the patrons. The first-class bar which is operated in connection is one of the attractive features of the place, it is stocked with the richest and rarest of fine wines, whiskies, beers, cigars, etc.

RAUGH BROTH BROTHERS-Tailors, 1126 Eleventh Avenue. Among other distinctions Altoona possesses the
largest tailoring establishment between Philadelphia and Pittsburgh. It is owned and operated by the Raugh Brothers,
and located on Altoona's leading and most fashionable thoroughfare in the very heart of the city. The business has been established for the past twelve years and has steadily increased from the very beginning. During the busy season employment is given to an average skilled force of twenty-five to thirty tailors. All the work is done on the premises and
it is with the full assurance of getting a perfect fit and the most correct garments in every way when you enter this place. They have a handsome line of suitings and overcoatings on display which includes the very latest weaves and patterns.
This is a perfectly sanitary shop, and it has become quite the proper thing in Altoona to say, "I had my suit made at
Raugh Brothers." The members of this firm are Messrs. Elwood S. Raugh and Harvey A. Raugh, both fine young men
and of high standing in business and social circles.

G. S. SNYDER-Plumber, Gas, Steam and Hot Water Fitting a Specialty. New location, near Margaret Avenue and
19th Street-formerly at 1902 Margaret Ave. Mr. Snyder has been established in this business for the past seven years
and has had about eleven years of practical experience. While he gives employment to reliable workmen he personally looks after the execution of all contracts and is therefore enabled to guarantee all his work to give full satisfaction. He
keeps fully abreast of the times and knows what a good job of plumbing means. Estimates are cheerfully furnished, and
Mr. Snyder will take pleasure in talking over the situation with any one, therefore see him before you close the contract. Mr. Snyder is fully reliable in his dealings.

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THE BURNS LIVERY-This business has been established so long, ever since the year 1872, that it has become regarded as one of the commercial land marks of Altoona, and the service is so well known and established that it would
be hard for our people at this time to dispense with the Burns Livery. The Burns Estate is the owner of the concern, and
the business is under the management of Mr. B. V. Mateer. This gentleman has a perfect knowledge of its every detail
and under his able direction the service of the concern is maintained on a high plane. It is the best place in the city to go
for high-class livery. Funeral work is a specialty, as well as auto service, orders by either 'phone receive prompt attention. Every one is familiar with the location but for the benefit of strangers they will find it at 1012 and 1014 Bridge Street.

LOGAN LAUNDRY-1419 Fourth Avenue. This is one of the best laundries of Altoona, and the business has been established for a number of years. It is owned and conducted by Messrs. C. F. Heinsling and W. B. Batton, both of
whom are experts in this special line of work. They occupy a large three-story brick building, fitted up according to the most modern ideas, and turn out perfect and satisfactory laundry work, giving entire satisfaction to their many patrons.
They have forty skilled laundry workers employed, and the plant is thoroughly sanitary, clean and up to date throughout. The collection and delivery service is all that could be desired. As an evidence of the fact that this laundry is giving utmost satisfaction to the trade it is only necessary to state that the laundry continues to retain the old customer and is constantly adding new patrons to the list.

HOFF BROTHERS-Fine Groceries, Produce, Butter, Eggs, Cheese, Fish and Oysters, Nos. 1110-1112 Sixteenth
Street. This is one of the fine, progressive and modern stores of the city, and ranks among the very largest in its special
line. In fact we are inclined to think it stands in the lead when we look through the great stock carried in all lines and see
the immense floor space that is occupied. Here is found "everything to eat," including not only staple articles but every-
thing that can be mentioned in high-class table delicacies. This store is in a class by itself, and being so situated that the management is in close touch with the farmers, and has "first choice" of the products as brought to the city direct from
the farm. The Hoff Bros. pay good prices in order to get the best and choicest of all farm products and are content with small percentage of profit, rather preferring to make up the difference by doing a bigger business with a greater number
of customers. It may be said that the Hoff Bros.' Establishment is almost equal to the city market. The members of the
firm are Messrs. R. C. Hoff and C. T. Hoff and the business has been established for some eleven years and growing all
the time.

THE G. W. SHAFFER STORES-Established 1897, G. W. Shaffer, General Manager. This is one of the greatest enterprises in the City of Altoona, and the chain of eight stores operated by the management is one of the most successful
in the whole country. The reputation of the Shaffer Stores is of the very highest and known far and wide. The sales
increase yearly. At the present writing the large business transacted necessitates the employment of some sixty people
in the various departments, while many wagons are used in making deliveries to all parts of the community. The management caters to the high-class trade and both a cash and credit business is transacted. The stock carried comprises most everything comprehended under the head of general merchandise, special attention, of course, being given to food supplies and high- table delicacies. - Mr. G. W. Shaffer, who has entire charge of the business, is a gentleman of high standing in business and social circles and is deeply interested in all movements for the upbuilding of Altoona and vicinity. He thinks that Altoona is one of the best cities in this great state and has many rare commercial and industrial opportunities to offer the young man.

NICK IANNONE-Merchant Tailor, Cleaning, Pressing and Repairing. This gentleman recently established in business for himself and is located at 802 Seventeenth Street. He may be said to have sixteen years of practical experience as a tailor and thoroughly understands the art of cutting and fitting. He gives all work his personal attention and his prices are most reasonable. Mr. Iannone has been following the business in this city since 1893 with some of our well-known
tailoring firms and he has a good reputation as a first-class tailor. He will appreciate any order that you might send to him.
A trial will convince you that he knows his business. A select line of the very latest styles of suitings is carried.

SAMUEL STEIN-Merchant Tailor, Cleaning, Pressing and Repairing. Mr. Stein is located at 701 Twelfth Street and recently established the business, but he is not new in the business, however, as he has had some eighteen years practical experience, having learned the business in Germany before coming to this country. He was located in Pittsburgh for five years and has been employed by some of the leading tailors in Altoona for five years past. He is therefore well qualified in the art of high-class tailoring, and any order for a fine suit or overcoat given to him will be executed with utmost
satisfaction. Mr. Stein carries a select line of suitings and he solicits your patronage.

THE NEW IDEA-1505 Eleventh Avenue. This is one of the oldest established and most reliable mercantile institutions
in the city. The business was established many years ago by J. S. Silverman, now retired, who was formerly the oldest wholesale merchant in the city, having the only place where merchants and peddlers were supplied with wares and merchandise. The business is now owned and controlled by Mr. Louis Silverman, the oldest son of the well-known Silverman family. Herman, a younger brother was formerly a member of the New Idea, is now engaged in the theatrical business in Binghamton, N.Y. Mr. Silverman intends making extensive improvements in his building, contemplating the erection of a large and commodious building to accommodate his growing trade. This store is well known as Altoona's lowest price store, catering to the wants of men, women and children in the line of everything to wear, being a complete outfitter from head to foot. He has now secured the agency of a well-known manufacturer of shoes, which department he intends to open in the near future. The specialty of the store is men's furnishing goods, clothing, shirts, underwear, gloves, hosiery, etc. The Ladies' Department on the second floor is unquestionably the greatest department in Altoona for style and prices. We certainly take pleasure in stating that Mr. Silverman deserves credit for the great energy and efforts made in making the uptown a business center for the buying public, being but a few steps from the high price district. The public will be well repaid for the extra short distance to travel. Mr. Silverman is a pleasant young man, keeps fully abreast of the times. In his dealings he spares no pains to make his customers feel at home. and for the great accommodation and convenience of those unable to call in the day time he has an entire force on during the evening. Mr. Silverman's slogan is The New Idea, Altoona's Lowest price leaders. You always get it here for less.

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W. S. AARON-Furniture, Stoves and Carpets, 1426 and 1428 Eleventh Avenue. A firm of high character that has caused Altoona to be so well known as a business center, and that is recognized as an important factor in its growth
and development is that leading and popular home outfitting establishment of Mr. W. S. Aaron. This gentleman estab-
lished the business here some twenty years ago and he met with decided success at the very beginning, and until now his business has kept constantly increasing from year to year. It has long been quite the proper thing to have Mr. Aaron
furnish your home. He not only seems to offer about the best terms, but it seems that he carries about the best line of
strictly high-grade furniture and other house outfitting goods that comes to the city. A modern three-story building is occupied and his store constitutes one of the commercial show places of Altoona's famous Eleventh Avenue. His store
is the place where people go to become acquainted with the new ideas in home furnishing. Mr. Aaron is one of the influential men of affairs of Altoona and he fully merits the wonderful success he has achieved.

W. H. & L. C. WOLFE-Jobbers General Sporting Goods, Distributors for the Buick Automobile, 1009-1011 1/2 Chestnut Avenue. This enterprise has been established for many years, and from the very beginning it has been operated with annually increasing success and expansion of business. The establishment is conveniently and advantageously located, and is the largest and most important concern of its character in Altoona. The management of the business is in the hands
of men who have had an extended and thorough experience. The garage is a modern four-story structure and in this department the firm handles the famous Buick, Peerless and Pierce-Arrow Cars. The general line includes bicycles, tires, cements, guns, ammunition, cutlery, and everything under the sun in the sporting goods line. Messrs. W. H. & L. C. Wolfe are men of high standing in business and social circles and have an established reputation as leaders in the business world.

HALTON COAL COMPANY-Edward R. Halton, Manager. This is one of the oldest established business concerns in
the City of Altoona. It was founded by the late Mr. John Halton, father of the present proprietor, some thirty-five years ago, and since 1903 Mr. Edward R. Halton has had entire charge of the business. The patronage of the house is well established and the business is on a solid and substantial basis. Many of the leading families of the community are annually supplied by this company. The office and yard are at 1605 to 1611 Ninth Avenue, and has both telephone connections. The handlings of the company include all kinds of anthracite and bituminous coal, coke and wood. The facilities of the company are such that all orders are promptly delivered, and the prices are according to the lowest market quotations. Mr. Edward R. Halton is one of the active young business men of Altoona and is one of the leading boosters of the city.

W. R. WILLIAMS-Monuments, Markers, Tombs, in Marble and Granite---955 and 957 Seventeenth Street. This is regarded as the largest and most important concern of its character in Central Pennsylvania. It is likewise one of the very oldest established having been founded in the year 1852 by the late W. Williams, father of the present proprietor. The business was for many years conducted under the firm name of W. Williams & Son. The operations of the house have continued to increase in volume with each recurring year and many of the most notable monuments and other cemetery contracts throughout this section of the country have been executed by this firm. The reputation of the house for reliability is well established. The firm recently moved to its present location where a large-new and up-to-date building of modern construction is occupied. Here will be found a beautiful line of monuments and statuary on exhibit. Mr. Williams is one of the prominent men of affairs of Altoona and stands high in business and social circles.

JOHN G. SELLERS-Dealer in all kinds of Fresh & Salt Meats, Butter & Eggs, 1221 Sixteenth Street. The name of Sellers is widely known throughout this section of the country and has long been identified with the meat industry. The above gentleman has been established in Hollidaysburg, Pa., for the past twenty-one years, where he conducts two first-class and up-to-date meat markets, and about a year ago he became engaged in the business in Altoona at 1221 Sixteenth Street. This market is one of the best and most attractively fitted up in the city and is under the able management of his son, Mr. Harvey B. Sellers, who is a young man and highly popular in business and social circles. He has grown up in the business, has a thorough knowledge of its every detail and is conducting this market with ever increasing success.

ALTOONA ADVERTISING ASSOCIATION-Billposting, Sign Painting and Distributing. This is an enterprise of which Altoona should be proud for it is one of the greatest advertising associations in the entire state, and the operations
of the concern are of wide extent. The president of the association is Mr. Fred G. Nixon-Nirdlinger, and the treasurer is Mr. Harry L. Carey, and these two gentlemen reside in Philadelphia and look after the interest of the concern at that point. Mr. J. B. Carey has entire charge of the business in the Altoona district and he is meeting with fine success--ever
increasing the trade and facilities at this point. Only the most thoroughly reliable and competent men are employed and
they execute the work in a most satisfactory manner. The association is thoroughly reliable and holds membership in the State and National Bill Posters' Association. The office is located at 807 Green Avenue.

THE COLONNADE-The Commercial Man's Home, American & European Plan, Wm. S. Shelly, Proprietor, 914 Chestnut Avenue. No information is of higher value to the traveling public than that pertaining to hotels, and in this connection it may be said that the Colonnade Hotel of Altoona is worthy of first consideration. It is a modern structure of five floors and fitted up according to the very latest ideal of hotel keeping, and for the past year has been conducted by Mr. William S. Shelly, a gentleman of large experience and wide acquaintance. It therefore goes without saying that he knows how to please and satisfy the most critical guests. The Colonnade has a large number of rooms, many of which have private baths, and there are a number of sample rooms for the exclusive use of commercial travelers. Special attention is given to preparing and serving banquets for large and small parties. In connection with the hotel is one of the handsomest bars in the city; it is perfectly sanitary and stocked with the richest and rarest of fine liquors. Guests at this hotel find the rates reasonable, and the management contends that there is nothing too good for his patrons.

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M. BERMAN-Reliable jeweler and Optician, 13091/2 Eleventh Avenue. Of the jewelers, watch makers and opticians
of Altoona, it may be said that no establishitient bears a higher character for honest methods, fair and square dealing and first-class wares than Mr. M. Berman. He is a gentleman of some eighteen years practical experience and was located in Baltimore, MD, a number of years before coming to Altoona. He has been established as above for twelve years and has certainly built up a fine business. Mr. Berman is a graduate and practical optician, and gives the special department of his business his personal attention, and it may be said that efficiency and conscientious service are at the base of the success which he has achieved. He is thoroughly practical and reliable and understands the business from the rudiments up. Every article sold or piece of work that leaves his establishment is guaranteed to be as represented.

SIMON'S-Altoona's Great Shoe Store, 1402 Eleventh Avenue. It is a pleasure to record the history of old
established enterprises such as that above. It may be said that Simon's Shoe House has been a part of the commercial history of Altoona for many years and the patronage of the store is among the leading families of the city. The business
is under the able management of Mr. Mal. H. Neuwahl. He has a full knowledge of the business and is keeping up the
old-time reputation of the house for honest goods and fair and square methods. This store is one of the largest and handsomest in Altoona and is the place where we are always sure to see the latest styles on exhibit. The stock comprises everything in the line of shoes, rubber goods and hosiery for men, women and children.

JOHN H. ROOT-Wall Paper and Painting, 1002 Eighth Avenue. No man in the city is more prominently or widely
known than Mr. John H. Root, who has made Altoona his home for the past twenty-two years, coming to this city from Harrisburg, and is a ntive of Lancaster. He has always had great faith in Altoona and is a firm believer in her institutions
and her people and he never loses an opportunity to speak a good word for the city and is always to be found at the
helm taking an active interest in movements to help make the city bigger and better. He is prominent in business, social
and political circles and has many friends. In his trade he has executed many notable and important contracts and has
many skilled workmen in his employ at all times. Estimates cheerfully furnished.  Bell Telephone.

LAWRENCE TROTTER-Practical Registered Plumber Gas, Steam & Hot Water Fitter. There are many first-class
men engaged in this line of business in Altoona and we are pleased to make favorable mention of Mr. Lawrence Trotter.
He has had an experience of some twenty-five years in the City of Altoona and has been established for about ten and a half years on his own account. He was formerly located at 1301 Eighth Avenue for ten years, and has been at his present location, No. 1714 1/2 Union Avenue, since September 14th, 1911. A number of practical plumbers and steam fitters
are employed and all contracts given to Mr. Trotter will be executed to the full satisfaction of all. Estimates cheerfully furnished.

G. W. YOUNG-General Merchandise. This business is located at 700 Fifth Avenue, with Bell Telephone connections.
The business has been established for some thirty years, it having been established by Mr. S. J. Young, father of Mr.
G. W. Young, who has owned the business for the past eight years and who has been connected with the house for the past nineteen years, he has therefore grown up in the business and has a thorough knowledge of every detail of the enterprise. He is meeting with fine success in the conduct of the store and is keeping up the old-time reputation of the house for fair and square dealing. This is one of the most thoroughly reliable mercantile enterprises of the city, and all orders are promptly filled by automobile.

ALTOONA HOUSE-Adolph Koehle, Proprietor. 1001 and 1003 Bridge Street. This hotel has now been established
for the past five years under the able management and direction of Mr. Adolph Koehle. He seems to know just how to conduct a good hotel and he is certainly meeting with success in giving full satisfaction to his many patrons. The rooms which he has in connection are all nicely furnished and comfortable and the house throughout is very homelike and attractive. Travelers find a hearty welcome here, and our German friends will find it a most delightful place to stop at
when in the city. At the bar we find the very finest of wines, beers, and liquors, the rates are only $1.00 per day. The
hotel has hot water heat, hot and cold baths and electric lights.

HOTEL GRAND-This hotel has been established for many years, and has always enjoyed a reputation of the very highest. It is located at 228 and 230 Sixth Avenue, the street cars passing right by the door, and altogether the Hotel Grand can be truly regarded as one of the best hotels in the city to make your headquarters. The building is three stories high, of brick construction and is fitted up throughout with all modern conveniences, including hot water heat, electric lights, etc. The dining room is one of the special features of the hotel, and the best foods the markets can afford are served. The bar, which is operated in connection is stocked with the very choicest of high-grade wines and liquors. The proprietors of the Hotel Grand are Messrs. Harry W. Weest and William Weest, both of whom are popular with the public, and who strive hard to give genuine satisfaction to their guests. They invite you to stop with them and they guarantee you the best service, as well as reasonable rates.

FOX & FOX-Hardware and House-furnishing Goods, Mechanics' Tools of every description, Cutlery, Tinware,
Enameled Ware, Sporting Goods, Paints, Oils and Glass, Garden and Field Seeds, etc., etc. 1420 Eleventh Avenue.
This is an old and well established business, it having been in existence for the past ten years and has occupied the
present location for about a year. While the business is conducted under the firm name of Fox and Fox, Mr. Charles M. Fox is personally in active charge of its affairs. This is one of the most successful mercantile enterprises of Altoona, and
the business keeps growing from year to year. The stock is very extensive and complete and includes many of the most famous brands of goods in the various lines. Mr. Fox is conducting the enterprise with unusual success, he is a young
man and a gentleman of most excellent standing in the community. He invites you to make his store your headquarters
for hardware and house furnishing goods, etc.

S. M. GRIFFITH COMPANY-Wall Paper, Painting, Paper Hanging, Frescoing, Decorations, etc. 904 Eleventh Avenue. This is perhaps the oldest established business of its character in Altoona, as it was founded some thirty-five
years ago by the senior member of the company, Mr. S. M. Griffith.  The junior member of the company is his son, Mr.
S. G. Griffith, who has grown up in the business and has a thorough knowledge of its every detail. It may be said that
this is one of the most thoroughly reliable houses in the city. The company handles many exclusive designs in wall paper
and the prices are here noted for their extreme moderation. In the contracting department employment is given to an average force of from ten to twenty highly skilled men, and of course, the number varies according to the amount of
work on hand. The proprietors have a wide acquaintance throughout Altoona and vicinity and are gentlemen of fine standing. It will pay you to see this firm and have them estimate on any class of work that you may want done.

HOTEL RICHELIEU-H. C. Means, Proprietor, 801 and 803 Chestnut Avenue. This hotel has been conducted by Mr. H. C. Means for the past three years, and he has built up a patronage among the influential people of the city and
the traveling public. He has a large number of rooms, all of which are nicely appointed and the accommodations through-
out are of the very best, and the rates are most reasonable, only $1.50 per day. The hotel is a three-story building, has electric lights and steam heat and all other necessary conveniences. The dining room service is excellent and the very
best things the market affords are served. You will do well to stop at this hotel when you come to the city. Ask anyone
and they will direct you to the place, and the proprietor, as well as any one of his employees, will do all he can to make your stay pleasant.

L. Z. REPLOGLE & COMPANY-Shoes and Rubbers, 1122 Eleventh Avenue. Among the list of important retail
houses of Altoona is that of L. Z. Replogle & Company. The firm comprises in its membership Messrs. L. Z. Replogle
and A. W. McGough. The business has been established for about five years and the patronage of the house is received from all classes. The firm, however, makes a specialty of the finer grades of footwear, and their great stock includes
many of the most famous makes of shoes and rubbers in the world. This store is one of the handsomest in the city, the fixtures are quite modern, and in every way it may be said that the house is strictly reliable, and the shoes which are sold
are guaranteed to wear and give full satisfaction according to representation. The proprietors are highly regarded in
business and social circles.

MOUNTAIN CITY BAKERY-This is certainly one of the fine and successful bakeries of Altoona. Mrs. L. S.
Henshey is the proprietress. She established the business several years ago and has had remarkable success from
the very beginning. She has, in fact, succeeded in making it the leading retail bakery in the city. Quality has ever been
her watchword, and her products are strictly first class and made from the very highest grade flour and other materials.
The place is perfectly clean and sanitary throughout and presents a very attractive appearance. It is located at 1013 Chestnut Avenue. A first-class lunch room is operated in connection and it is a real pleasure to visit the place. The
business is steadily growing and the future of the enterprise seems very bright.

FRANK A. ANTONELLI-Fruits, Nuts and Confectionery. This place of business is located at 1112 Eleventh
Avenue, and the proprietor, Mr. Frank A. Antonelli, has been established in the business for the past eight years. He
has been at the present location for four years, while it also may be said that he has had a practical experience in the business covering a period of eighteen years. It is therefore with the assurance of getting satisfaction that you visit his
store with the view of making a purchase of anything in his line which includes foreign and domestic fruits, nuts and confectionery of all kinds. Mr. Antonelli is polite and accommodating and is intelligently directing his business.

RUSSELL & RIGG-Pianos, Musical Instruments and Supplies, 1006 Chestnut Avenue. This is one of the
prosperous and successful piano houses of the City of Altoona. The members of the firm are Messrs. W. H. Russell
and C. D. Rigg, both well known musicians of the city. Mr. Russell is the conductor of Russell's Harp Orchestra which
he organized about ten years ago, and Mr. Rigg is leader of the Colonial Hotel Orchestra. Both are widely known throughout this part of the country and are gentlemen of most excellent standing. They are making a wonderful success
of the music business and handle a number of the leading makes of high-grade pianos, organs, and stringed instruments
of all kinds. It will be to your interest to see this firm if you are in the market for any sort of a musical instrument.

THE CLEANERS-Tailoring, Cleaning, Pressing and Repairing. You will find this place of business located at
1105 1/2 Eleventh Avenue on the second floor. The place is clean, up to date and well appointed. The proprietor is
Mr. H. O. Straitiff. He has been established here for the past year and a half and is meeting with good success. He is
the exclusive agent for the Royal Tailors, regarded as one of the leading tailoring houses of the United States, and he
is prepared to make suits to order at popular rates and provides quick service. Mr. Straitiff has taken many orders
from leading men of the community. In the department of cleaning, pressing, etc., all orders are called for and delivered
and the work promptly and satisfactorily executed.

NINTH STREET PHARMACY-Charles R. Simpson, Pharmacist. This first-class pharmacy is located at 901
Eighth Avenue, Corner of Ninth Street, and it is one of the oldest established stores in Altoona, the business has been
in existence for some thirty-five years, and it has been owned by Mr. Charles R. Simpson for eight years. Previous to this time, however, he was an employee in the store for a period of fourteen years. He is therefore widely and popularly known to the trade, and is regarded as an accomplished and strictly reliable pharmacist. He conducts the store according
to modern and up-to-date ideas and carries a full and complete stock of everything usually found in first-class drug establishments. Post Office Sub Station 10 is located here. Mr. Simpson has always had great faith in Altoona and
always has a good word for the city.

H. N. RINES-This gentleman is a dealer in all kinds of bituminous coal and coke, and he has his office and yard at
712 Fifth Avenue, with Bell Telephone connection 1935. His residence is located at 707 Sixth Avenue, with Bell 'Phone
515-X Orders over either 'phone will receive prompt and careful attention, filled and delivered to any part of the city,
Mr. Rines is building up a large and growing trade, and he guarantees to fill your orders with the very best grades of
coal at the lowest prices, and gives you full measure, heaping and running over. You will be certain of satisfaction when
you patronize him. Mr. Rines has made a thorough study of the coal business and if you are ignorant on the subject it
will pay you to get in touch with Mr. Rines and get a few of his ideas. Mr. Rines is well known throughout Altoona and
is a gentleman of excellent standing.

G. CASANAVE-Harness and Saddles, All Kinds of Horse Furnishing Goods, Suit Cases, Travelling Bags, Turf
Goods, Dog Goods, Gloves, etc. 1213 Eleventh Street, opposite the Post Office Building. A review of the establish-
ments of this city without due mention of the character and facilities of this house would be incomplete. Mr. Casanave
established the business forty years ago and it has increased from its small beginning until today it is conducted on a
large and tremendous scale. Mr. Casanave is a native of France and learned the trade in that country before coming to America forty-two years ago. He is a most pleasant gentleman, has a high standing and clever in his dealings. He carries
the most varied stock of goods in his line that can be found in the city. Mr. Casanave is a capitalist and owns extensive property interests. We herewith give an illustration of the Casanave Block.

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THE ALTOONA CONSTRUCTION COMPANY-Contractors and Builders, Dealers in Rough and Dressed 
Lumber, Shingles, etc. Office and yard, 1814 to 1820 Margaret Avenue. This is one of the most important contract-

ing and building enterprises in Altoona, and the large business transacted necessitates the employment of from fifty to
one hundred people in the various departments. The business has been established for the past ten years, and the
proprietor is Mr. A. L. Feltwell. This gentleman is thoroughly qualified to conduct a great business like this because of
his large experience and financial ability, and no contract is too large for him to undertake and carry through to
completion without a hitch to the delight and entire satisfaction of patrons and as a consequence this company enjoys
a reputation of the very highest in trade circles. Mr. Feltwell will take pleasure in furnishing estimates for anything in the
building line.

GEORGE O. DILLING-Dealer in Distilled Spring Water Ice and "Purity" Distilled Bottled Water. This gentleman is located at 1718 Ninth Avenue and is doing a very extensive wholesale and retail business, and in addition to the handling
of ice and distilled water, he is now building up an important business dealing in all kinds of anthracite and bituminous
coal of the better grades. Mr. Dilling established his enterprise during the early part of the present year and has had remarkable success. He is a young man and a gentleman of prominence in business and social circles, and aside from
his own private interests is doing all he can for the upbuilding of Altoona. He thinks this city has a wonderful future. Mr. Dilling wants at least a share of your trade if not all and he strives hard to please and satisfy each and every customer.

T. M. BIDDLE-Union Avenue Feed Mills. Flour & Grain Exchange. This enterprise is located at 1815 Union Avenue and the business has been established for some twenty-five years. Mr. Biddle has made a decided success of the
enterprise from the very beginning and many of his customers today have been dealing with him for years. He has the
best inducements and terms to offer the trade, as well as the best class of products in all lines. He is an extensive manufacturer of Granulated and Golden Corn Meal, chops of all kinds, Eclipse Poultry, Chick and Breakfast Food,
Beef Scrap, Blood Meal and ground bone. Dealer in choice roller flour, graham and buckwheat flour, mill feed, oil
meal, whole grain of all kinds, hay, straw and baled shavings. Mr. Biddle is widely known and is a gentleman of high standing in the trade.

H. D. SOYSTER & COMPANY-Wholesale Cigars, Stogies & Pipes, 1814 Margaret Avenue. This is one of the
highly prosperous and successful wholesale houses of Altoona and the business has been established for the past five
years. It has steadily increased from the very beginning which is the result of high-class goods and liberal treatment of customers. The head of the concern is Mr. H. D. Soyster and his long experience or association with this special line of industry has given him almost a thorough knowledge of its every detail. He is familiar with almost every brand of cigar
and stogie in the market. As regards to his own line it may be said that he handles only those brands which he knows to have merit and will please and delight the trade. As a result brands introduced by him generally stay and continue to grow
in popularity.

JAMES F. NALLY-This gentleman is a dealer in high-grade cigars, tobaccos and smokers' supplies of all kinds. He
has been established for several years and has a large number of regular patrons. There is no doubt of the fact that this
is the best place in this part of the city at which to obtain the very best cigars and tobaccos. He handles the very choicest and most popular brands, both imported and domestic. Mr. Nally is popularly and favorably known to the trade, and his personality counts much for his good success. He is very deeply in love with Altoona as a place of business and residence and thinks that this city offers great attractions in every line of commercial and industrial endeavor.

PAPADEAS BROTHERS-Confectioners and Ice Cream Manufacturers. This firm is located at Corner of Seventh Avenue and Twelfth Street. The business has been established about nine years and the place is today regarded as the leading and most popular confectionery stand in this part of Altoona, The place is very popular and is liberally patronized. Retail business is transacted. The firm handles choice fruits, high-grade candies of all kinds, cigars and tobacco, and at
the soda fountain all the popular drinks of the season are served as well as ice cream of their own manufacture which is guaranteed to be absolutely pure and perfect. The Papadeas Brothers are thoroughly reliable in their dealings and are popular with the trade.

CRAWFORD & DAVIS-Staple and Fancy Groceries 1216 Eighth Avenue. Bell Telephone. The members of this firm are Messrs. H. P. Crawford and F. H. Davis, and they have been established in the business for about eight years. Their store is highly popular with many of the leading families in this part of the city. The general stock includes everything that
is usually found in a first-class grocery and provision store, such as staple and fancy groceries, produce, poultry, butter, eggs, fruits, canned and bottled goods, teas and coffees, spices, extracts, etc., etc. They specialize in high-class table delicacies. The proprietors are careful and conscientious in their dealings and in dealing with this firm you are sure of the best goods, full weights and reasonable prices.

SMITH'S LUNCH ROOM-This place is located at 1108 Thirteenth Street. It is comparatively new, having been in existence since the early part of the present year, and already receives a large and influential share of patronage. The
place is well fitted up with lunch counter and private tables for ladies and gentlemen. It is certainly a good place to go
for good things to eat. The coffee is delightful, and everything about Smith's Lunch Room is clean and sanitary and the prices are popular and very reasonable. Mr. George M. Smith is the proprietor. He has a thorough knowledge of the business, knows how to conduct a place of this kind and is giving perfect satisfaction to many regular customers.

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ALTOONA OPTICAL COMPANY-Jobbing and Manufacturing Opticians, Rooms 8 and 9 Hutchison Building,
Corner of Twelfth Avenue and Twelfth Street. This business has been established for the past four years and has grown rapidly. In fact it ranks among the leading concerns of its character in the state and it is highly recommended by the most prominent occulists throughout the country. The company is absolutely reliable and the proprietors are Messrs. G. W. Sigler and E. P. Boyns, both young men but who have a thorough education and practical experience in the profession.
This is a very necessary and important enterprise of Altoona, and all prescriptions sent here are filled accurately.

JNO. DUGHI-This gentleman is widely known throughout the city of Altoona as he has been engaged in business here
for the past twenty-five years, and has been occupying the same building for twenty-three years at the corner of Ninth Avenue and Twelfth Street. This is regarded as one of the handsomest confectionery stores in Altoona, and it is stocked with the finest of high-grade confections of all kinds, foreign and domestic fruits, cigars and tobacco, ice cream and soda water. The soda fountain is new and up to date and one of the finest in the city. The proprietor, Mr. Dughi, is polite and accommodating and he cordially invites you to make his store your headquarters.

T. J. ARMSTRONG & SON-Wholesale Confectioners. This is one of the most successful and highly prosperous wholesale houses of Altoona, it is located at 707 and 709 Green Avenue. The premises comprise a large two-story
brick building equipped with modern conveniences throughout. The business has been established for the past nine years and has steadily grown from the very beginning. The members of the firm are Messrs. Thomas J. Armstrong and Gilbert
J. Armstrong, both favorably known throughout the community in business and social circles. They manifest a deep
interest in all movements for the upbuilding of Altoona and like all of us think that this city is one of the most charming
and delightful in the entire state. They have built up their great business through the sale of strictly highgrade confection-
ery noted for its absolute purity and salable qualities. They are sole agents for Dagget's chocolates and carry many
other specialties too numerous to mention.

TOM C. CANTY-Headquarters for the famous CantyFit-U $2.00 Hats, 1310 Eleventh Avenue. This business was established just one year ago, and almost immediately sprang into prominence, and the trade has been growing and increasing day by day from the very beginning. It is the greatest two dollar hat store in Central Pennsylvania, and it may
be said that we find here the very latest styles and the greatest values ever offered for the modest and measly sum of
two dollars. The store is very attractive, and travelling men say that it ranks among the best appointed hat shops to be
found anywhere even in the big cities. Mr. Tom C. Canty has had a varied experience in business in this city, and he is popular and well known to the trade. Besides hats he carries a fine line of gent's furnishing goods, and has a special department devoted to tailoring. He carries a beautiful line of samples of the latest weaves and patterns, takes orders
for suits and overcoats---fit, style and quality fully guaranteed.

M. V. BOYER-General Merchandise, 2001 Eighth Avenue. It is with pleasure to write about pioneers such as Mr.
M. V. Boyer. He is now seventy-five years old and was born June 10, 1836, and is perhaps the most active man in the
city for his age. He looks like a man many years younger than he really is, and often passes for fifty or sixty. Most all his playmates and school companions are now dead and gone. Mr. Boyer is a native of Bedford County, Pa. He has been
a resident of Altoona since 1862 and his first position as a clerk paid him fifteen dollars per month, and established in business on his own account about thirty years ago. He is doing a good business and is conducting his store according
to old-time fair and square methods. Mr. Boyer has seen Altoona grow from a village to its present great size and commercial importance, and while he could have made a greater success so far as the accumulation of worldly goods
is concerned, yet money is not everything with him, and he has made a fine success of life and lives well.

J. M. HUGHES-Anthracilte and Bituminous Coal, Coke & Kindling Wood, Ninth Avenue and Nineteenth Street.
Mr. Hughes is one of the oldest established fuel dealers in the city, having been engaged in the business for twenty-
seven years. Many of his customers have been dealing with him for years, while scarcely a day passes that he does not
add new patrons to his list. He has excellent facilities for operating the business which includes railroad siding and plenty
of wagons for making prompt deliveries. He deals only in the better grades of coal and his prices are always in accord
with the lowest market quotations. Mr. Hughes is well and favorably known throughout Altoona and is a gentleman of
high standing.

W. N. LEVY-Sporting Goods, Jewelry and Loan Office. 1113 Eleventh Street. This is certainly a very attractive and inviting store, and it is highly popular with all classes. Mr. Levy established his business three years ago and has met
with success from the very beginning. He is a gentleman of fine business qualifications and has an almost perfect
knowledge of values, so in dealing with him you are sure of getting your full money's worth. He has plenty of money to
lend at favorable rates, and his terms are liberal. Mr. Levy carries a very select stock of sporting goods of all kinds,
high-class jewelry, diamonds, watches, cutlery, musical instruments. etc. The store is well and centrally located and is
one of the busiest places in the city.

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ST. JOHN'S CATHEDRAL, CONVENT AND BISHOP'S RESIDENCE

F. W. KIMMEL-Prescription Druggist, Corner Sixth Ave. & Fourth Street. This is one of the fine progressive drug
stores of this part of Altoona, and it is liberally patronized by all classes. The business has been established for more
than three years, and was conducted by Reed & Kimmel until the 19th of September, 1911, when Mr. F. W. Kimmel became the sole proprietor. Mr. Kimmel is greatly improving the business, renovating the establishment throughout and
he is doing all he can to give perfect satisfaction to the trade. Mr. Kimmel is a highly skilled druggist of experience and is condticting the business according to the highest ethics known to the drug store service. Mr. Kimmel is a young man and favorably known throughout the community. He is one of the great boosters of Altoona and thinks it has a bright future.

CLAYTON G. BRENNEMAN-Watches, Diamonds and Jewelry, Expert Watch Repairing, Eyes Tested Free by Graduate Optician, 1416 Eleventh Avenue. This business has been established since 1902, and the proprietor has built
up a reputation of the very best. In the optical department he provides strictly high-class professional services and all
who have ever visited him have received perfect satisfaction. In the watch repairing department it may be said that no
time piece is too complicated for him to adjust and put in perfect running order. In fact the efficiency of this house is recognized by all. The general stock comprises high-grade watches, diamonds and jewelry of all kinds. Only high-class wares are handled, such as can be fully guaranteed to give entire satisfaction. Mr. Brenneman is one of Altoona's progressive citizens and takes a deep interest in all movements for the good of the community.

S. W. MOBUS-Merchant Tailor, 709 Twelfth Street. Mr. Mobus established this business in May, 1904, and since
that time he has gained a patronage of many of the best dressed gentlemen of the city. He caters to the high-class trade,
and makes a specialty of strictly high-class tailoring. He has had a number of years of practical experience and is highly gifted in the art of cutting garments, and he employs some of the most highly skilled tailors. A large stock of fine suitings
is carried, from which most desirable selections may be made. His shop is thoroughly sanitary, and in the conduct of this business Mr. Mobus may be said to keep fully abreast of the times. He is a young man and very popular.

MRS. ELLA BLACK-Millinery Parlors, 1425 Eleventh Avenue. This business has been established so long that it is really a part of Altoona and the parlors are among the most fashionable in this city and regarded as among the attractive
and interesting show places and centers of fashion in the city. Many milliners and salesladies are constantly employed,
and it can be said that Mrs. Black has been one of the leading milliners of Altoona for many years. She keeps fully
abreast of the times in the conduct of her business and is one among the very first to introduce the latest novelties in
this city. Her parlors are handsomely appointed and her line this season is perhaps the best that she has ever had the pleasure of exhibiting. Her trade is among the best dressed ladies of the community. Mrs. Black also operates a
fashionable millinery parlor in Tyrone. Mrs. Black today, as always, is among the very leaders in the trade.

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FIRST METHODIST CHURCH

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FIRST PRESBYTERIAN CHURCH

WARREN S. LEE& SON-Wholesale &Retail Grocers, Butter, Eggs, Poultry and Country Produce, 1300 Seventh Avenue. This is unquestionably one of the best equipped and most attractive grocery stores in the City of Altoona, and
the business is likewise one of the very oldest established. Mr. Warren S. Lee founded the business in 1870, and his
son, Mr. Walter J. Lee, who has grown up in the business, has been identified with the firm as a member for several
years past. The proprietors are progressive and have never been content to remain satisfied with past achievements,
but they keep fully abreast with all modern business methods. Their store is clean and strictly sanitary and everything handled is carefully selected. This is one of those stores that it does the heart of one good to visit. A first-class delivery service is maintained which includes two wagons and an automobile.

HOTEL WALTON-J. P. Reilly, Proprietor, 1610 Eleventh Avenue. It may be said that Altoona has as many good hotels and accommodations as equal any city in the state, and among the list of first-class hotels is the one named above ably conducted by Mr. J. P. Reilly. The hotel is well heated throughout, lighted by electricity and the general appoint-
ments are modern and strictly first class in every respect. The dining room service is perfect and the Hotel Walton has
the reputation of setting one of the finest tables in the city. The rates are reasonable. The bar is one of the handsomest
in the city and fully stocked with the best brands of wines and whiskies, beer and cigars. Mr. Reilly is a hotel man of experience and is operating the hotel in a very successful and pleasing manner. The hotel is very centrally located on Altoona's main thoroughfare, and street cars stop in front of the door.

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J. B. FELTY-This gentleman, who has been established in the business for the past two years, may be said to conduct one of the most thoroughly reliable and successful wholesale houses in the City of Altoona, located at 1014 Eleventh Avenue. Mr. Felty deals in all kinds of confections and specialties. His goods are nicely and attractively put up and find ready sale with the retailer. His business has steadily grown from the very beginning. Mr. Felty has a thorough knowledge
of the confectionery business and handles the very purest of goods that it is possible for him to obtain. His patrons include many of the leading retailers throughout Altoona and this section of Pennsylvania. Mr. Felty is a young man and is conducting his business according to progressive and up-to-date ideas. He is a gentleman of most excellent standing in business and social circles.

MRS. W. J. LINE-Millinery and Hair Goods. This leading and attractive millinery establishment is located at 1429 and 1431 Eleventh Avenue. Mrs. Line commenced the business here about six years ago and it can be truthfully said that her store has been regarded as one of the leading centers of feminine fashion in the City of Altoona. Her trade is therefore among the best dressed ladies of the community. Mrs. Line is among the very first to introduce the latest novelties and styles, and whatever is being worn in New York and Paris is soon duplicated in Altoona at this store. This is a very busy establishment indeed and during the season employment is given to some twelve or fifteen skilled milliners and trimmers. Our fair ladies have no trouble in being able to get what is most becoming at this store. The stock carried is select and up to the very minute as regards the latest style, and it is quite the proper thing in Altoona to say that "I purchased my hat of Mrs. Line."

M. FRIEDMAN-Art Tailor, 1415 1/2 Eleventh Avenue. We are pleased to make favorable mention of Mr. M. Friedman. He has been located in Altoona for eight years and has occupied his present location for the past four years
and is one of the very busiest tailors in the city and enjoys a liberal patronage. It may be said that Mr. Friedman has developed the tailoring business into an art and he never fails to please and satisfy the most exacting customer. He has
had fifteen years of practical experience, is an expert cutter and fitter and graduated from the famous cutting school of
John J. Mitchell, of New York, in 1903. His practical experience enables him to please and satisfy all and his prices are very reasonable.

F. J. HOOVER-Tobacco, Cigars, Smokers' Sundries & Pool Room. This place is located at 1627 Eighth Avenue, 
Corner of Seventeenth Street, and during the five years it has been established it has been liberally patronized by the
best men in this part of the city, as well as the best class of the transient trade. The place is nicely fitted up and this
location is very central and convenient. The stock carried includes the most famous brands of tobaccos and cigars and
a very select line of pipes and smokers' goods in general. Mr. Hoover is popular with the trade and invites you to
make his place your headquarters. He does everything in his power to please and satisfy his patrons and visitors alike.

NATIONAL MOTOR CAR COMPANY-Dealers in New and Second-Hand Cars and special attention given to repairing of all makes of automobiles and trucks. The machine shop and garage of this company are located at 702 and
704 Green Avenue. The business has been owned by Mr. A. S. Ebersole since April 1st, 1911. He has been a great automobile enthusiast ever since the beginning of the industry and is meeting with unusual success in the conduct of the enterprise. Automobile work is a real pleasure for him and he has in his employ some of the most highly skilled auto-
mobile experts in Altoona who are thoroughly familiar with all the various makes of automobiles, and it may be said
that no car is too complicated for them to repair and put in first-class running order. If your car is not giving the proper service you should by all means consult Mr. Ebersole and get some expert advice.  This company handles all sorts of automobile supplies and accessories.

COLONIAL POOL ROOM-1122 Twelfth Avenue. This is one of the handsomest and most attractive pool rooms in Altoona, and is liberally patronized by the best classes. It is in every sense of the word a gentleman's resort. Mr. H. D. Ramsey recently became the proprietor. He is widely and favorably known throughout Altoona, or the entire state for
that matter, for he has been the manager of the Altoona Baseball Club for the past two seasons. Of course his
association with the Colonial Pool Room greatly adds to its social prestige and of course will draw many patrons
who have never before entered its doors. All are cordially invited to make their home at the Colonial Pool Room and strangers in the city will find a warm welcome here. Mr. Ramsey also carries in stock many of the most famous brands of cigars and tobaccos, and smokers' sundries in general.

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E. C. REIGH-Dealer in all kinds of Fresh and Smoked Meats, Poultry, Butter and Eggs, 1430 Eleventh Avenue. Both 'Phones. Occupying a leading position in the meat business of this city is Mr. E. C. Reigh, a gentleman of thorough practical experience. He has been at the above location since January 1st, 1911, and was formerly on Chestnut Avenue. The store is handsome and attractive and one of the best in every way in the city, Everything in the meat line is handled and Mr. Reigh is adding a fine and select line of groceries and is making a specialty of fine table delicacies and strictly pure food articles. The business of this house is steadily on the increase. Mr. Reigh is one of the respected citizens of Altoona and is thoroughly progressive and reliable in his dealings.

MOUNTAIN CITY NEWS COMPANY-This place is located at 1111 Eleventh Street, and is one of the oldest and best known places of its kind in Altoona. The business has been established for the past fifteen years. Mr. Gregg Cockrille is the proprietor. He has made a fine success of the enterprise and it is one of the leading places in Altoona. You can find here all the latest newspapers, magazines, most popular brands of cigars and tobaccos, and smokers' sundries in general. A firstclass pool room is attached. Mr. Cockrille is one of the progressive young business men of Altoona, is well known and popular with the public in general. He invites you to make his place your headquarters and you always find a hearty welcome awaiting you here.

HUGHES & MENCHEY-Registered Plumbers, Gas, Steam & Hot Water Fitters, 937 Seventeenth Street. This is a newly established enterprise and bids fair in years to come to occupy a prominent and important position in the trade. Both members of the firm have a thorough practical knowledge of every detail of the business and are thoroughly experienced. Mr. R. R. Hughes is a native of this city, and while Mr. D. S. Menchey is a native of Gettysburg, Pa., he has been a resident of Altoona for the past 9 years. Both are therefore well known in trade circles. They established their business September 1st, 1911, and now have a number of contracts under way. They personally look after the execution of all work. Estimates are cheerfully furnished. They have Bell 'Phone 478.

JOHN P. HOUSUM-Tinsmith and Sheet Iron Worker, Roofing and Spouting. This gentleman is located at 709 Seventeenth Street, and has been established in the business since March, 1911. But he is not a beginner in the business, however, for he has had twenty-three years of practical experience at the trade and is a native of this grand old City of Altoona, and has seen this town grow from a small place to its present great size and commercial importance. His many friends will be glad to learn that he is making a success in business on his own account. He has plenty to do and at the present writing his prospects for the future seem very bright. It may be said that no contract is too large or too small for him to handle successfully. Estimates cheerfully furnished. Call him up over Bell 'Phone.

A. E. TROSTLE-This gentleman is a dealer in wall papers and carries in stock many select patterns at prices which are extremely reasonable. He gives special attention to paper hanging and painting, frescoing and decorating. He is regarded as one of the most skilled artists in this special line in the City of Altoona, as he has had some twenty years of practical experience with one of the leading firms of the city for sixteen years. He is located at 815 Seventeenth Street and bought out this old established business about a year ago, and that he is meeting with success it is only necessary to state that he gives employment to an average force of from ten to twenty men. No job is too large or too small for him to handle successfully. Estimates are cheerfully furnished. He has Bell 'Phone 1558.

E. J. W. KEAGY-Pharmacist, 813 Twelfth Street, between Eighth and Ninth Avenues. In reviewing the general trade and commercial interests of the city, it is with pleasure that we make favorable comment of Mr. E. J. W. Keagy. He has been established in the city for the past three years and has built up a fine business. He has been at the present location since May, 1911. The pharmacy is well appointed and the stock comprises everything usually found in a first-class drug establishment. Mr. Keagy may be said to have had some twenty years of practical experience as a pharmacist, and he has a thorough knowledge of the business and is conducting the enterprise with success and ability. He is personally popular and his patronage increases daily.

PEOPLE'S STORE-Everything Ready to Wear--Men's Clothing, Suits and Overcoats, Ladies' Ready to Wear Suits, Cloaks, Furs, Hats, etc. This famous store is located at 1126 and 1128 Eleventh Avenue, second story. And although the business has only been established for the past year it has grown rapidly from the beginning and today it is classed among the leading credit houses of the city. A magnificent stock is carried at all times, and one dollar a week opens an account. The business has been established for some twenty years, the headquarters being located in New York City, while many branch houses are being operated in the leading cities throughout the country. The manager in Altoona is Mr. George Margulies, a gentleman of thorough business experience and is most ably managing the affairs of this store, and pleasing and satisfying many customers.

FIRST NATIONAL BANK-This Bank has been established since 1863. It has therefore been a part of the history of Altoona for forty-eight years, and it has always been a bank of and for the people, has shared alike in their varying fortunes, and like them has developed with giant strides during the years of prosperity. Its steady, constant and remarkable growth can best be appreciated when one glances at its deposit accounts which according to the last statement, Sep. 1, 1911, amounted to $1,916,857.74. The capital stock is $150,000.00, surplus $375.000.00 and total resources $2,602,508.86. It is therefore a bank of financial strength, modern methods and long experience. The officers are John Lloyd, President; J. M. Skyles, Cashier; R. C. Wilson, Asst. Cashier. The directors are M. H. Canan, Findley H. Lloyd, John Lloyd and John Lloyd, Jr.

W. H. BARTLE-Stationery and Art Store, 1500 Eleventh Avenue. It may be said of this concern that it is one of the leading enterprises of its kind in Altoona, and the business has been established for about three years. The proprietor is Mr. W. H. Bartle, a gentleman of most excellent standing in business and social circles in Altoona and who has been a resident of the city for the past nine years. He caters to the high-class trade and handles a fine line of stationery for the home and office, books, periodicals, school supplies, high-class engravings, artists' materials, pyrography, picture framing, pictures and art novelties in general, office supplies, book cases and filing cabinets. By upright dealing and close attention to business Mr. Bartle has won the full confidence of the public at large.

ST. LAWRENCE HOTEL-The proprietor of this business is Mr. John J. Day, and it may be said that the St. Lawrence Hotel is one of the best in the city. The St. Lawrence has every possible convenience required in a modern and up-to-date hotel. It has electric lights, bath privileges and steam heat throughout. The hotel is a modern three-story brick building and there is a fine bar operated in connection which is fully stocked with a first-class line of high-grade wines and liquors, beer and cigars. Polite and cordial attention is given to each and every guest. This is one of the very best hotels in the city at which you will find every necessary accommodation. Mr. Day invites you to eat and sleep at the St. Lawrence and he extends a hearty welcome to all.

J. M. COCHRANE-Cigars, Tobacco, Sundries and Pool and Billiards. Among the many enterprises of this kind in the city one of the well known and most popular is that conducted by Mr. J. M. Cochrane, located at 1507 Eleventh Avenue. Mr. Cochrane has been operating this business since July 3rd, 1911, and he is meeting with good success. He endeavors in every way to conduct the business according to the highest ideas and as a result he is receiving the patronage of a nice class of trade. He handles many of the leading brands of cigars and tobaccos and carries a full line of smokers' sundries. The pool room is well fitted up with a number of the best pool and billiard tables to be found in the city. Mr. Cochrane is also a member of the City Council from the Fifth Ward and is very active in all movements for the upbuilding of the city.

GEORGE F. MARSH-Merchant Tailor, 1111 1/2 Eleventh Avenue. This gentleman enjoys an excellent reputation in his line and the garments leaving his well-known establishment are A. No. 1 and first class in every feature that goes to make fine clothes in cut, fit, finish and material. His place of business is most centrally located, and it is quite an interesting bit of history when he has been established in the business for forty years, and is the oldest established merchant on Eleventh Avenue. He is a thorough master of the tailoring business and his patronage has always been among the best dressed and leading representative men of this community. If you want good tailoring, go to a strictly first-class reliable tailor and then you are sure of satisfaction. Mr. Marsh employs a number of reliable tailors and all work is done on the premises.

MISS B. M. BEACH-Modiste. 1408 Eleventh Avenue. It is a real source of pleasure to note the career of ladies who have gone into business for themselves and have made for themselves good names and good fortune. It is the surest and most convincing test of merit, and among the ladies of Altoona who have entered the business world is Miss B. M. Beach and she is meeting with unusual success. She established her shop about a year ago and immediately sprang into prominence as a result of the fact that she catered exclusively to the high class patronage and now it can be truthfully said that the best gowned women of this city are her regular patrons. She makes a specialty of evening and fancy gowns and gives employment to a number of ladies who are equally highly skilled in making and fashioning handsome gowns.

THE ALTOONA TRUST COMPANY-The record of this establishment since the business was founded in 1901 shows a steady and solid development. It is one of the strongest and most popular financial institutions in Central Pennsylvania. The capital, surplus and profits of the company are $434,000.00. The deposits amount to $1,625,000.00, and total resources are $2,064,000.00. A general commercial banking and trust business is transacted. The company owns one of the handsomest and most attractive office buildings in the city, an illustration of which appears in this booklet. It is located at the corner of Twelfth Street and Twelfth Avenue. The officers of the company are J. A. B. Melvin, President; W. V. Hughes, Vice-President; W. H. Weber, Secretary and Treasurer, and Samuel Wilson Asst. Secretary and Treasurer.

KELLY'S PLUMBING HOUSE-Mr. J. A. Kelly is proprietor of this newly established enterprise. He is a practical, registered plumber, gas, steam and hot water fitter and has had a vast experience in all branches of the trade. Mr. Kelly was for a number of years associated with one of the leading firms of plumbers of Altoona, and has had other experience which has given him almost a perfect knowledge of the business. He keeps thoroughly posted and up to date and personally looks after the execution of all work which he guarantees to be entirely satisfactory. He has Bell Telephone connection, is located at 1708 Eleventh Avenue and estimates are cheerfully made upon any class of work in his line upon application.

W. L. GOODMAN-Plumbing and Heating. This gentleman is doing a prosperous and growing business. It may be said that he has had a long experience in all branches of the trade and personally looks after the execution of all work. His office and residence will be found at 1904 Union Avenue, having 'phone connection, and Mr. Goodman will cheerfully furnish estimates for any sort of work in the plumbing and heating line upon application. He has been established as above for the past five years, and has achieved fine success from the very beginning. He has reason to feel proud of his success and his patrons today are numbered among his best friends. Mr. Goodman is loyal to the interests of Altoona and thinks the city has a great future.

DEBARBER BROTHERS-Wholesale Fruits, Nuts & Confectionery, 906 and 908 Eleventh Avenue. This firm enjoys the reputation and distinction of conducting one of the largest wholesale enterprises in Altoona, and it also may be said that the house is one of the very oldest established. The business was founded some forty years ago and has kept increasing with the growth and prosperity of the city. The firm has occupied its present location for the past three years. It is a stately building, four stories high, has elevator service, large, handsomely fitted up offices on the first floor and many people are constantly employed in the various departments of the enterprise. This is indeed a very busy place and the business is still growing steadily. The members of the firm are Messrs. Lawrence Bebarber and Benjamin Debarber, both popular and progressive business men and are gentlemen of excellent standing in the community.

HUGH D. SEEDS-Dealer in Dry Goods, Carpets and Shoes, Corner of Eleventh Avenue and Ninth Street (successor to J. A. Sprankle & Co.) This house has been established so long that it has become a landmark and the name of the concern is a household word throughout Altoona and vicinity. Mr. Hugh D. Seeds has been connected with the house since 1879 and he has owned the business for the past ten years. He is meeting with good success, retains his old customers and is constantly adding new ones to his list, and in every way he is keeping up the old-time reputation of the house for square methods and strictly first-class goods, and of course the prices have always been noted for their extreme moderation. Mr. Seeds is one of the liberal enterprising and progressive merchants of Altoona and manifests a deep interest for movements for the upbuilding of the city.

JOHN P. BUTLER-Pharmacist, Corner Eighth Avenue and Twelfth Street. This has been one of the prominent and reliable drug establishments of Altoona for the past 20 years, and it is headquarters for many families, while at the same time a large transient patronage is enjoyed. The store is attractively fitted up and the general stock comprises pure drugs and chemicals, all the necessary sick room requisites, physicians' supplies, toilet articles, perfumes, sundries, etc. The U. S. Postal Station No. 6 is located in the store. Mr. Butler is deeply interested in the general welfare of Altoona, and is doing all he can to help make the city bigger and better. He is conducting his business according to the highest ethics and patrons can deal at this store with entire satisfaction.

GRAND UNION TEA COMPANY-Teas, Coffees and Extracts. This enterprise is so well known that we can hardly expect to add anything to its already established reputation. It has been operating a store in Altoona since 1889 and it is by far the largest and most important tea and coffee enterprise in this section of the country. The very large business transacted from the Altoona store, which is located at 1422 Eleventh Avenue, necessitates the services of twenty delivery wagons. Mr. J. H. Fay has been the manager of the business at this point since 1905. He is a young man, has a fine knowledge of the business and is giving eminent satisfaction to the trade. As is well known, the headquarters of this concern is in New York, and branch stores are operated in all central cities throughout the country.

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S. J. WOLF HARDWARE COMPANY-Builders and General Hardware, 1414 Eleventh Avenue. This enterprise conducted under the designation of S. J. Wolf and the S. J. Wolf Hardware Company was established in 1876, and it has since been operated with annually increasing success and expansion of business. The company has occupied its present location for the past twelve years and it is one of the best known hardware enterprises in the City of Altoona. The general stock comprises everything in hardware, fine tools, cutlery, paints, glass and brushes, enamel ware and house furnishing goods. Mr. S. J. Wolf, who owns the business, is one of the influential men of affairs of Altoona and he has great faith in the future of the city and is doing all he can for the uplift of the community. His enterprise is strictly reliable and one of the most popular in the city.

R. STEPHENSON-This gentleman is located at 1502 Eleventh Avenue, and he is one of the well known and successful merchants of Altoona. He handles all kinds of musical instruments and supplies and carries the largest stock of talking machines of any firm in this section of the country. He handles all kinds of cylinder and disc records, post cards and novelties, the latest sheet music and a number of the most reliable makes of pianos, violins, mandolins, etc. Mr. Stephenson has had a large experience in this line and he is well fitted to conduct a business of this character. His store is attractively fitted up and the stock carried is very complete. Mr. Stephenson has the best inducements to offer to the trade, he is classed among the most reliable merchants of Altoona and is a gentleman of high standing in business and social circles.

HOTEL MAGEE-Richard Magee, Proprietor, 1025-1029 Green Avenue. This is one of the attractive and highly popular hotels of Altoona. It has been established for many years and has a fine reputation. The hotel is most centrally located, convenient to the business and district and street car lines leading to all parts of the city. The building is a handsome three-story structure and the hotel throughout is very homelike and attractive. The dining room is one of the main features of the hotel and the very best things the market affords are served. The bar is likewise handsomely fitted up and the proprietor is very careful to deal in only the very purest and best wines, whiskies, cordials, beer and cigars. Mr. Magee is a well known resident of Altoona and takes a deep interest in the city's welfare and progress. You will be doing the right thing when you stop at his hotel.

COMMERCIAL HOTEL-Mr. Ed. Kottmann is proprietor of this popular hotel, which he is conducting according to progressive and up-to-date ideas, operating a first-class bar and "Dutch Kitchen" in connection. It is located at 912 Eighth Avenue and the street cars pass by the door. It will pay you to look up this hotel and make it your headquarters while in the City of Altoona. The rooms are all nicely furnished and comfortable and the bar is stocked with the richest and rarest of fine old wines, whiskeys, beers and cigars. Mr. Kottmann is personally popular and endeavors in every way to conduct the business according to high-class ideas and the Commercial Hotel is therefore, in every way strictly reliable. The rates are very reasonable.

O. J. PENSYL-Plumbing & Tinning. This combination enterprise is located at 916 Chestnut Avenue. Mr. Pensyl has been established in the business for the past twelve years. He is a practical and expert plumber, having had eighteen years of experience and is thoroughly familiar with every detail of the plumbing, steam and hot water heating business. The tinning department is in charge of a highly gifted expert and everything in the line of tin and furnace work is executed. A large business is transacted and a number of men are constantly employed in all the departments. Mr. Pensyl is one of the well to do citizens of Altoona and is a gentleman of fine standing in business and trade circles. He also has a number of homes for sale on easy payments. These homes are fully up to date in their appointments. They are attractive in appearance and homelike.

FRANK B. STEVENS-Prescription Druggist. This enterprise is located at 701 Sixth Avenue and has been established since May, 1910. The proprietor, Stevens, is a young man and has had some ten years of experience. He is well known throughout the City of Altoona, and is meeting with fine success in the conduct of the above store and his list of patrons are growing daily. The general stock comprises pure drugs and chemicals, toilet articles, perfume, sundries, physicians' and surgeons' supplies, etc. Prescriptions are accurately compounded. The store also contains a soda fountain where all the delightful drinks of the season are served. This is a good store to make headquarters for drugs.

CHARLES McALEER-Practical Plumber. This gentleman is located at 1002 Chestnut Avenue, and he has been established in the business for the past twelve years. Mr. McAleer makes a specialty of steam and hot water heating and during the time he has been established he has certainly executed many important contracts. He handles a first-class line of supplies and no contract is too large for him to handle successfully. Estimates are cheerfuly given and Mr. McAleer will take pleasure in talking over the situation with you if you are contemplating the erection of any sort of buildings, or have anything in the line of plumbing or heating to be done, You will find Mr. McAleer strictly reliable in his dealings, and one of the most pleasant and ideal business men of Altoona. He has at all times a large force of competent men skilled in the art of plumbing and heating.

A. B. BAKER-Harness, Saddlery and Horse Clothing. This enterprise is located at 706 Seventeenth Street, and has been established for the past seven years under the firm name of Baker Brothers. Mr. A. B. Baker is now the sole owner of the business and personally looks after the management of affairs. He is a harness and saddle maker of many years' experience and gives special and prompt attention to all kinds of repairing. His stock comprises everything in high-grade harness and saddlery, blankets, bridles, robes, whips. etc., etc. The prices here are extremely reasonable, and it will pay you to go a few blocks out of the way and look up this firm when you want anything in this line. Mr. Baker will surely treat you right.

SENATE CIGAR STORE-904 1/2 Eleventh Avenue. Mr. D. T. Kantner is the proprietor and general manager of this business and he has been established since the year 1893, and has always enjoyed his full share of patronage. He makes it a special point to deal in the best and most popular brands of cigars and tobaccos and up-to-date smokers' supplies of all kinds. The Senate Cigar Store receives a liberal patronage among the best class of people and you are sure of satisfaction every time you deal at the place. The proprietor is favorably known and has many friends. If you want to know anything more about this business call up the Senate Cigar Store and ask Tom. For Tom is a very pleasant and polite sort of fellow and knows most everything and can also give you some pointers as to what is good to smoke.

JOHN EBY-This gentleman is located at 501 Fourth Street, Corner of Fifth Avenue and he has now been established in the business for some fourteen years, handling all kinds of hardware, glassware, tinware, paints, tools, general household articles and novelties of various kinds. Mr. Eby enjoys a good reputation for handling high-class goods at reasonable and popular prices, and he is managing his store with success. This is a good store at which to buy anything in his line, and the prices are as reasonable and as cheap as can be found in any part of the city, when we take the question of quality into consideration. Mr. Eby has great faith in Altoona and thinks this is one of the best cities on earth to call home. He invites you to make his store your headquarters.

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BURLINGAME CANDY COMPANY-Wholesale Confectioners, 1005 Eleventh Street. This is a well established business and was lately incorporated with Messrs. A. L. Forcey, President, W. C. Spackman, VicePresident; Lloyd I. Shirey, Secretary, and H. D. Burlingame, Treasurer and Manager. The business of the house is steadily increasing, and its patronage is among many of the leading retailers throughout this section of the state. The management has the best inducements to offer to the trade and unusual facilities for promptly filling orders. This house is headquarters for J. Hungerford Smith's soda fountain supplies, paper bags, ice cream cones and pails, oyster pails, Faxon's fig cakes and crackers, cigars and stogies and Ramer's Chocolates made for Particular People. The management is fully up to date in its methods and this enterprise is in every way thoroughly reliable.

R. S. WESTBROOK-Manufacturer and Shipper of Tee Cream, and proprietor of one of the leading Oyster Parlors in Altoona, located at 1601 Eleventh Avenue. Mr. Westbrook has been engaged in this special line of business for the past forty-five years and has been established in the very same location as above for twenty-one years, and he has a good run
of patrons. He is newly fitting up his place and during the coming season it will be one of the busiest oyster parlors in the city. Oysters are served in any and every style that can be mentioned and the prices are the very lowest, and service prompt. Mr. Westbrook is an old soldier, was a member of 49th Regiment Pennsylvania Volunteers and can tell you many things of interest that happened during the war. He wrote up a history of his regiment which is certainly one of the most interesting volumes regarding the war ever published.

J. L. EXLINE-Painting, Graining, Wall Paper, Hard Wood Finishing, 1202 Eighth Avenue. Bell Telephone 334-B. Mr. Exline is well known throughout this community as he has long been engaged in this special line and has executed much beautiful work throughout the community which stands as a great recommendation to his artistic ability. He is prepared to execute any and all kinds of decorating work and makes a specialty of high-interior decorations. All work is given his personal supervision and his prices are reasonable. Estimates are cheerfully furnished. Mr. Exline employs reliable men in the execution of his contracts and uses the very best materials.

D. A. WAITE-This gentleman is well and favorably known throughout the city and devotes his time exclusively to the handling and sale of all kinds of musical instruments, including pianos, organs, talking machines, records, stringed instruments, music books, sheet music and small musical merchandise. He handles some of the most famous makes of pianos and organs and has a good patronage. He has succeeded in placing instruments in some of the leading homes throughout the community. His show room is located at 1610 Eighth Avenue, where he carries a select line on exhibition at all times. If you are in the market for any sort of a musical instrument it will pay you to see Mr. Waite first. Mr. Waite is conducting the business according to honorable ideas and handles only such instruments as can be fully guaranteed to give satisfaction.

WHITE HALL HOTEL-This is an old landmark of pioneer days and the City of Altoona has grown up on all sides of the place. This hotel is located at the corner of Twelfth Avenue and Sixteenth Street and it has been established for many years. Mr. C. T. Miller has owned the business for about fourteen years, and the property is increasing in value every day. Mr. Miller is conducting the hotel with fine success and offers good accommodations to the travelling man and has large stables and a feed yard in connection. The rates are most reasonable, only $1.00 and $1.25 per day, and the rooms are nicely furnished. The bar is stocked with the finest wines, whiskies and cigars in the market, and guests are treated with every courtesy and consideration. Mr. Miller does all he can to make your stay at the White Hall Hotel pleasant.

NEW BOLTON HOUSE-Mr. John Gibbons is the proprietor of this new and up-to-date hotel, which is located at 1000 and 1002 Bridge Street. Mr. Gibbons has been connected with the hotel business in Altoona since 1897 and has been at the above location since 1900. The new and modern building has just been constructed and has all the latest conveniences of a modern hotel, including electric lights, bath rooms, steam heat, etc. The dining room is a special feature serving delightful meals, while at the bar can be found many of the leading brands of fine wines, liquors, beer and cigars. The rates are very reasonable, only $1.25 per day, or special rates by the week or for a longer period. Mr. Gibbons does all he can to make guests feel at home and comfortable.

HINMAN BROTHERS-Wholesale Fruits and Produce, 1010-1012 Eleventh Avenue. The business of this house was established in 1895 and was first conducted by L. F. Hinman & Sons. For the past three years it has been operated under the firm name of Hinman Brothers, which includes in its membership Messrs. H. H. Hinman, J. R. Hinman, L. F. P. Hinman and H. J. Hinman. These men are exceedingly well known throughout Altoona and they have the reputation of conducting one of the most flourishing and successful wholesale houses in Central Pennsylvania. Their operations are very extensive and they handle any and all kinds of foreign and domestic fruits, early and late vegetables, country produce in general and endeavor to have the very best class of goods that it is possible for them to obtain, and the prices are always in accord with the lowest market quotations. The business is steadily increasing and it may be said that Hinman Brothers have a bright future ahead of them.

H. SCHMIDT-Meats. Some twenty-seven years ago Mr. H. Schmidt established what is now known as the leading meat institution in the City of Altoona. He today operates two fine markets located at 905 Fifth Avenue, and 1230 Seventh Avenue. His Seventh Avenue market has been in existence for about five years and is attractively appointed according to modern ideas, but his Fifth Avenue market which of course has been in existence ever since the business was founded was newly erected and fitted up in 1905, and it is regarded as the handsomest and most beautiful meat market in the City of Altoona, and it is doubtful if it is surpassed by any other market in the state. It must be seen to be fully appreciated. The patronage is, of course, among the leading families of Altoona. Mr. Schmidt conducts the business according to the most modern ideas, and he handles the very choicest, purest and best meats of all kinds.

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CUNNINGHAM HAT COMPANY-1105 Eleventh Avenue. This is a well-known established enterprise and the business is quite large and steadily growing all the time. The company has established a reputation of the very highest and this is one of the leading houses in Altoona, displaying the latest styles in hats and furs. The line of furs is larger than ever before and the bulk of the stock is priced at from ten to forty dollars per set, and the selections include some very high-grade furs. The Cunningham Hat Company is the successor to Seeds Hat Company, and Mr. J. A. Cunningham is the proprietor and personally looks after the management of its affairs. He has been identified with the house for several years. Whether you buy or not you are always welcome at this store and the management extends you a cordial invitation to call and look over the styles and prices.

G. E. MORROW & CO.-This firm has now been established for the past nine years and the business has steadily increased from the very beginning. The line of goods handled by the firm includes everything in hardware, cutlery, heaters and ranges, tinware, oils, paints, varnishes, glass and putty. Special attention is also given to roofing and spouting and a number of expert workmen are employed in this department. The stock carried is very full and complete, comprising the best articles that can be purchased. The members of the firm are Messrs. G. E. Morrow and R. L. Hughes, both of whom take an active part in the management of the affairs of the concern. They are promoting the business in regard to honorable and fair and square methods of dealing. They are great believers in Altoona and always have a good word for the city.

C. W. BURCHFIELD-Meat Market. This fine and up-to-date market is located at 512 Fourth Street, having Bell Telephone connection 961-R. Mr. Burchfield has been established in the business for about two years and has certainly built up a fine patronage. He keeps his market neat and clean and it is regarded as one of the most thoroughly sanitary in the City of Altoona. He handles the very purest and best of all kinds of fresh and salt meats, as well as all kinds of fish and other sea foods in season. Mr. Burchfield personally looks after the management of his business and he is at all times very polite and accommodating to the trade. Mr. Burchfield does his utmost to give perfect satisfaction to his trade. You are sure of always getting just what you want at his market.

CENTRAL TRUST COMPANY-Altoona is a conspicuous example of financial strength. One of the soundest financial institutions is the Central Trust Company, which occupies a most central location on Eleventh Avenue. The company transacts a general commercial banking and trust business in all its many phases. The institution was founded in 1902, and according to statement of April 29th, 1911, the deposits were $962,196.88 and total resources amounted to $1,359,139.82. The officers are M. H. Canan, President; M. Alexander, Vice-President; J. G. Davis, Secretary and Treasurer, and these gentlemen together with the following compose the board of directors, D. E. Biddle, George C. Kelchner, John Kazmaier, J. P. Lafferty, W. I. Woodcock, W. S. Lee, James C. Hughes, I. C. Mishler, H. P. Wilson and Oliver Rothert.

MOUNTAIN CITY DRUG COMPANY-W. H. Burgoon, Proprietor, Corner Seventh Avenue and Twelfth Street. The proprietor of this enterprise, Mr. W. H. Burgoon, is a pharmacist of ability and has had a practical experience of some twenty-six years. He established in business for himself about eighteen years ago, has been at the present location for ten years past, and has succeeded in making his store one of the most popular in Altoona. He is very careful and accurate in the compounding of prescriptions and carries a full assortment of pure drugs and chemicals, toilet articles, perfumes, druggists' sundries and a general line of sick room requisites. Mr. Burgoon is a young man, a native of the city, was born and reared in the ward where he is now located. He is doing all he can for the advancement of Altoona, and is a member of City Council. Being a German druggist, he controls quite a little of the German trade of the city.

E. H. MURRAY-This gentleman is regarded as one of the leading clothiers of Altoona, and has been established in the business for the past twenty years. He is located at 1421 Eleventh Avenue, the store is attractive and well appointed and the stock comprises such well-known brands as Benjamin Clothes, Washington Co. Clothes, Packard Shoes, Emerson Shoes, Stetson Hats, Cluett Shirts, etc., etc. Handling such well-known makes in all lines of goods it is natural that the patronage is derived from among the best dressed gentlemen of the community. The business of the house is well established, very large and is steadily on the increase. Mr. Murray is operating the business in a strictly first-class manner, keeps fully abreast of the times and is one of the very first to introduce the latest styles of men's wearing apparel in this community.

GEORGE M. BITNER-Diamonds, Watches, Clocks & Jewelry, 713 Twelfth Street. Among the men engaged in this special line of business no one is more thoroughly qualified than Mr. George M. Bitner, who has had about twenty-five years of practical experience. He has been established in business on his own account for about twelve years and has been at the above location for five years. He has succeeded in building up a large patronage and his trade is among those who appreciate quality. Mr. Bitner carries a select stock and handles only such articles that he can guarantee to give entire satisfaction. Special attention is also given to repairing and all work is guaranteed that can be. This is certainly one of the most reliable jewelry stores in the city, and the general stock contains many beautiful and attractive articles suitable for holiday, wedding and birthday gifts. Call and look before buying.

GEORGE H. MILLER-City Bakery. Bread, Pies and Cakes baked daily. We find this successful and up-to-date enterprise located at 1510 Eleventh Avenue, with Bell Telephone connection. The business has been established for some twenty years and the trade is both wholesale and retail. Mr. Miller is a practical baker of long experience and he personally looks after this feature of his business while he employs several highly skilled assistants. His bake shop is perfectly clean and sanitary and his bake ovens are of the best construction, and while he uses the very best materials, it can be said that the products which come from the City Bakery, operated by Mr. George H. Miller, are unsurpassed. All wholesale orders are promptly filled and products from the City Bakery are for sale in many of the leading stores throughout the city.

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